Tweet{lang: ‘en-GB’}A couple of weeks ago, before I flew to the States and entered into a turkey-induced coma, I shared with you some thoughts on five ways email marketing is thriving in a “mocial” world.  Well, as we all well know “thriving” doesn’t come without its fair share of challenges or effort. So, in that vein, [...]

Tweet{lang: ‘en-GB’}How do you decide on the test cell sample size for email splits tests? I’ve often seen discussion about it being important to get right, but seldom seen information on how to do that. If you’ve been waiting for an answer on how to pick test cell size then this post is for you. [...]

Tweet{lang: ‘en-GB’}Join us for the second Breakfast Seminar in our four-part Lifcycle series, where we’re looking at List Growth, Conversion, Retention and Win-Back. Conversion: Create customers and advocates using email marketing Discover the best techniques for creating advocates and customers at this event, sponsored by email marketing experts Silverpop. Experts will show you how leveraging triggered [...]

Tweet{lang: ‘en-GB’}Sometimes in the midst of all the amazing advanced email technology available to marketers the essential building blocks in email are overlooked or not maximised: It’s essential to remember that email marketing shouldn’t be a one-off marketing experience – it should be a repetitive process in order to build, retain or nurture relationships. To [...]

Tweet{lang: ‘en-GB’}You may recall last week we started looking at testing and my recommendation of ten mistakes to avoid. Well this week I am going to continue with this theme and look at the remaining 5 mistakes that we should all look to avoid with our testing. However before we get started, lets take a [...]

Tweet{lang: ‘en-GB’}A quick search on the Internet for “Email Marketing Test Results” brings back numerous case studies and reports detailing how businesses have improved the success of their email campaigns thanks to testing.  Nonetheless, I suspect that there are at least as many businesses that are yet to see the value of testing in their [...]