Tweet{lang: ‘en-GB’}Data is the meth-amphetamine of email marketing. The more marketers get, the more they want and the faster they want it, however marketers are often incredibly greedy when it comes to hoarding data by asking for information they don’t really need and often never use. Some marketers can even be stealthy about their collection [...]

Tweet{lang: ‘en-GB’}Once you are maximising your own customer and prospect data (gathered from your website) then the next step is to look at how to utilise other data to get the full benefit from your email marketing strategy. In order to do this effectively you need to make sure you:  Are clear on the target [...]