Tweet{lang: ‘en-GB’}Email marketers talk *a lot* about relevance and engagement. And rightly so. Email marketing, when done well, can deliver a personalised marketing message not achievable in any other medium. (No pressure, right?!?) But, as we all banter about personalisation, segmentation and targeting, we are too often failing to send the right signal to recipients. [...]

Tweet{lang: ‘en-GB’}Join us for the second Breakfast Seminar in our four-part Lifcycle series, where we’re looking at List Growth, Conversion, Retention and Win-Back. Conversion: Create customers and advocates using email marketing Discover the best techniques for creating advocates and customers at this event, sponsored by email marketing experts Silverpop. Experts will show you how leveraging triggered [...]

Tweet{lang: ‘en-GB’}With addicted like behaviour millions of people are every day feverishly checking their inbox to get their fix of the latest offers. There is clearly a huge appetite for daily deals and the question is how to take advantage of this opportunity. Let’s look at what makes the Groupon daily ‘fix‘ work. Groupon, the [...]

Tweet{lang: ‘en-GB’}It’s not always easy coming up with ideas for blogposts -sometimes inspiration can take a little gentle encouragement to show its face.  On this occasion, it was a piece comparing email marketing to making love with a beautiful woman.  Naturally, my thoughts turned to religion. At the time, the Ten Commandments caused quite a [...]

Dynamic content is a powerful tool to make your content relevant and valuable to your subscribers, by creating whole sections of HTML that are unique to each subscriber segment. But don’t overlook personalisation – a simple but often deceptively effective method of tailoring content.

Tweet{lang: ‘en-GB’}Greetings and welcome to September’s Infobox. In this back-to-school issue, we give you the lowdown on the latest research into consumers’ tolerance of frequent marketing emails; whether or not personalisation of the subject line speaks to recipients; the benefits of going beyond best practice and the influence of ISPs on deliverability; and for our [...]