Hotnail and I !
Tweet{lang: ‘en-GB’}Previously, I wrote an article about the number of different ways that common domain names get mis-spelt. In the case of “Hotmail”, I stopped counting once we got into three figures ! It was a tongue in cheek article, although it did have a serious point to make about the importance of list hygiene. [...]
September Infobox: How often can you send to your email base before they unsubscribe or disengage?
Tweet{lang: ‘en-GB’}Greetings and welcome to September’s Infobox. In this back-to-school issue, we give you the lowdown on the latest research into consumers’ tolerance of frequent marketing emails; whether or not personalisation of the subject line speaks to recipients; the benefits of going beyond best practice and the influence of ISPs on deliverability; and for our [...]














