Tweet{lang: ‘en-GB’}Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry’s second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels. Technological developments aside, what has [...]

Tweet{lang: ‘en-GB’}Welcome to our third Anniversary of Infobox – yes, we are now three years old! To celebrate, we asked Mark Brownlow of Email Marketing Reports to write an article, ‘Three years on and still going strong’ which addresses all the changes and challenges which email has faced over the past three years. As part [...]

Tweet{lang: ‘en-GB’}Greetings and welcome to September’s Infobox. In this back-to-school issue, we give you the lowdown on the latest research into consumers’ tolerance of frequent marketing emails; whether or not personalisation of the subject line speaks to recipients; the benefits of going beyond best practice and the influence of ISPs on deliverability; and for our [...]

Tweet{lang: ‘en-GB’} Infobox is the Email Marketing Council’s monthly newsletter. It is free and available to both non-members and members. Each month it is jam-packed full of best practice and informative articles by international thought leaders, aimed to assist you in improving all aspects of your email marketing campaigns. Sign up here to receive this [...]