Tweet{lang: ‘en-GB’}In this month’s Infobox: What are the challenges facing email marketers? We look at the latest trends and developments, including hotmail Active Views, Facebook messaging and the surge in mobile browsing. Video is making a comeback this year. Find out what this means for email marketing and how to use video successfully in your [...]

Tweet{lang: ‘en-GB’}In this month’s Infobox: • Mark Brownlow of Email Marketing Reports considers when it’s time to change the design and format of emails • Jonathan Burston of CACI explains why, in the build up to the festive season, that it pays to remember that customers are for life – not just for Christmas • [...]

Tweet{lang: ‘en-GB’}In this month’s Infobox: Alchemy Worx’s Dela Quist considers email’s strengths over social media Simone Barratt of e-Dialog International explains how to instil customer loyalty through better communication Acxiom’s Matt Simons states why we should like BabyCentre.co.uk’s campaign For DMA members only, we publish the Retail Email Guide to the Holiday Season We’d also [...]

Tweet{lang: ‘en-GB’}In September’s Infobox: I examine the coming of age of ‘socialised’ emails Return Path’s Richard Gibson looks at email marketers’ differing attitudes towards deliverability Guy Hanson of The Database Group spells out why email personalisation matters Riaz Kanani of Lyris passes his verdict on Groupon’s daily email campaign To read the full September Infobox, [...]

Tweet{lang: ‘en-GB’}Understanding why consumers are quick to withdraw the privilege of using their data for marketing purposes is not terribly complicated. However, the factors that lead consumers to entrust their data with companies in the first place, and how companies continue to retain the confidence of these consumers, are not immediately obvious. To close this [...]

Tweet{lang: ‘en-GB’}Election fever seems to be in the air. No sooner does the DMA Email Marketing Council announce the results of its own election, than Gordon Brown dissolves parliament and fires the starter pistol for the 2010 general election. As the country waits with baited breath to see if there will be a change at [...]

Tweet{lang: ‘en-GB’}While the date has yet to be set for the forthcoming general election, all political parties are gearing up to campaign in what promises to be the most closely contested general election in years. As the Obama presidential campaign in 2008 showed, the difference between winning and losing could come down to which candidate [...]

Tweet{lang: ‘en-GB’}Recent research published by the DMA highlighted a statistic that we in the email marketing sector should draw great strength from: consumers prefer to receive direct marketing messages via email rather than any other channel. Of the 1,367 consumers interviewed for the 2009 Marketing-GAP Tracking Study, conducted by online market research company fast.MAP and [...]