Has consumer attitutudes to e-mail changed in the last year?
Tweet{lang: ‘en-GB’}In December we conducted our Annual E-Mail Attitudes Research to establish how general consumer attitudes to email have changed in the last year. We expected to see change in email perception, especially given the growing feeling that control of content is the entitlement of the masses, however, what we received back from the research [...]
Generating new email recipients from Facebook apps: why integration is the key to success
Tweet{lang: ‘en-GB’}Facebook has recently announced that businesses with applications on the social network will soon be able to ask users for their email address and permission to contact them directly: “We’re excited to announce that you will soon have the ability to ask users for their primary Facebook email addresses, providing you with a direct [...]













