Tweet{lang: ‘en-GB’}Recent research from TNS revealed the number of mobile web users visiting social networking sites grew from 30% to 46% globally, highlighting that mobile phones are a crucial part of any social media activity, and will continue to do so (click here for press release). Just like Smartphone users ability to access their emails, [...]

Tweet{lang: ‘en-GB’}If you have an engaging email newsletter, it may provide a perfect platform to build a new revenue stream for your business. However, it is important to understand all the options in order to fully optimise these opportunities for your potential sponsors. In my last post ‘Email Newsletter Sponsorship: How to do it and [...]

Tweet{lang: ‘en-GB’}When I wrote about Facebook Messages back in November, I closed the piece with the thought that it was really just another form of electronic mail. Or “email”, if you will. As such, it’s bound to live or die by the same rules. So we were a little disturbed to read this post talking [...]

Tweet{lang: ‘en-GB’}Now, not wanting to belabour the point, here are some interesting stats from Pingdom that show that not only is email is alive and kicking but is also growing – faster than social media. So just looking at users of email and the growth of email accounts within the past year here are some figures to [...]

Tweet{lang: ‘en-GB’}With the new year upon us, I always find it interesting to pause and look back on what happened in 2010 – it was a big year in email marketing. We saw major changes to the inbox with Microsoft and Yahoo changing the way people can see their inbox thanks to filters which show [...]

Tweet{lang: ‘en-GB’}On Monday Facebook introduced new communication channels for its users – including the offering of a @facebook.com email address. How will this affect email marketing? Here’s a round up of articles: Return Path: “10 Ways for Email Marketers to Survive Facebook Messages“ Mark Brownlow: “Actually, Facebook changes everything (and nothing)” Dave Chaffey: “5 Implications [...]

Tweet{lang: ‘en-GB’}Here’s a question to pose to anyone who still thinks social media will bring about the death of email. If that statement were true, then why are social media companies increasingly focused on improving their email deliverability? The answer of course is that email is essential for the growth and profitability of social networks. [...]

Tweet{lang: ‘en-GB’}I recently saw the chart below from Morgan Stanley showing that social networks have now overtaken email in terms of usage and total users. Now whilst the global number of users does not look very accurate (See Return Path’s post here for a good look at why); I think a useful takeaway is the [...]