Tweet{lang: ‘en-GB’}On Tuesday 22nd November the DMA held its final breakfast seminar in the Email Customer Lifecycle Series, this time focussing on Win-Back. With over 80 delegates the seminar hosted keynotes from sponsors eDialog and a casestudy from Screwfix, as well as presentations from Tim Watson, Gianfranco Cuzziol and James Beauchamp. Customer Win-Back – Protecting [...]

Tweet{lang: ‘en-GB’}On Tuesday I attended the DMA’s latest Email Customer Lifecycle Series event focused on helping email marketers drive conversions, one of the most important metrics and the primary goal for many marketers using the email channel. Sponsored by Silverpop, the theme for the event was clearly one of encouraging marketers to take their email [...]

Tweet{lang: ‘en-GB’}Greetings and welcome to September’s Infobox. In this back-to-school issue, we give you the lowdown on the latest research into consumers’ tolerance of frequent marketing emails; whether or not personalisation of the subject line speaks to recipients; the benefits of going beyond best practice and the influence of ISPs on deliverability; and for our [...]