Tweet{lang: ‘en-GB’}If I had a pound for every time I’ve been asked about the death of email marketing, I’d be “on the cover of Forbes Magazine, smiling next to Oprah and the Queen” (to steal lyrics from the Travie McCoy/Bruno Mars song). Basically, I’d be a billionaire. Instead, I’m constantly coming up with new ways [...]

Tweet{lang: ‘en-GB’}Due to the exponential growth of communication our day to day lives have become saturated with marketing messages. This makes it now so more important than ever for brands to create engaging, relevant email marketing strategies. Consumers are much more likely to shop online or send an email rather than use the phone. Therefore [...]

Tweet{lang: ‘en-GB’}The summer holidays are upon us; a time where people slow down and kick back, enjoying the (for the most part) warm evenings. For marketers, on the other hand, connecting to the customer on their leisure time is ideal for taking our messages to them in a personal fashion. The surge of social media [...]

Take part in Alchemy Worx’ Email Subject Line research project on what effect language – syntax, word choice & grammar etc. has on ROI? Share your subject line test results and get the white paper