Email errors can be a turnoff – don’t let mistakes affect your response
Even in the age of textspeak, instant messaging and social media chitchat, people still care about quality control in communications of an even slightly more formal nature. They may write “lol” and “CU tonite @ 8” on facebook or their mobile, but they don’t like it when spelling mistakes and errors creep into a letter from the energy company or even a restaurant menu. Or, come to that, a marketing email.
In these contexts, poor quality control can quickly undermine brand credibility and – as research repeatedly shows – even lead to loss of business. After all, would you give someone a job who couldn’t spell your name?
Many emails err alike…
Here at Alchemy Worx, we’re up to our necks in email. Hundreds of messages flood into our accounts every day as we monitor what’s going on in the world of email marketing. And guess what? Loads of them contain errors. And loads of those errors are the same. And all of them could easily be avoided.
To err is only human, of course, and often only too understandable. For most marketers, an email send means tight deadlines, quick turnarounds and last-minute changes. All of which can open the door to errors. But none of that will count for anything if a subscriber leaves your list in disgust because you’ve emailed them twice. And got their gender wrong both times. About an offer that’s already expired…
Catching the glitches
So what can be done? Increasingly ESPs are adding tools and functionality to help you avoid sending poorly constructed emails (after all poor emails can upset ISPs – relationships that good ESP rely on). But there are still some areas that even the best software struggles to catch. With our help, you can still fix that glitch and save the day…
How to avoid the top 6 mistakes your Email platform won’t spot