Tweet{lang: ‘en-GB’}I’ve got to admit, I don’t like spam. Not just professionally, it really gets my goat personally as well. It’s not that I’m a particularly sensitive soul when it comes to email communications, but I just don’t like being sent stuff I haven’t asked for. Ok, I acknowledge that most of the downright illegal [...]

Tweet{lang: ‘en-GB’}Okay, that might be a bit harsh. Perhaps the resolution should be: “I resolve to stop and take a breath before hitting the ‘Send’ button.” Maybe it is because we all spent a bit too much time in that strange place called Christmasland during December but there were some very high (and a lot [...]

Tweet{lang: ‘en-GB’}Early this year the DMA’s Legal and Best Practice hub and I published a whitepaper on Email Creative. It was never meant as a definitive guide to creating great email campaigns but more a collection of ideas to consider during the design process. The world of email is constantly changing both from the sender [...]

Tweet{lang: ‘en-GB’}The Email Marketing Council’s Legal Data & Best Practice (LD&BP) hub has been reviewing the current email marketing best practices document over the past few months, and the publication of a revised version is imminent. One of the things that the review process has identified is a need for more detailed guidance in certain [...]

Tweet{lang: ‘en-GB’}I’ve been hearing the phrase email cadence a lot lately and its sometimes been confused with frequency. So let’s look at how frequency and cadence differ and how to set them. Ring-ring If you’ve not heard a traditional UK phone ring it sounds like this That’s a rhythmic pattern of 0.4s ring, 0.2s silence, [...]

Tweet{lang: ‘en-GB’}One of the contentions that surround email marketing at the moment is the issue of when you retire an email address. Leading up to Christmas, when the heat is on, ambitious sales targets tempt even cautious marketers to push out the boat and send to everyone. If an email list is causing deliverability issues, [...]

Tweet{lang: ‘en-GB’}The four key eCommerce marketing trigger emails are; welcome, transaction confirmation, basket abandoned and ratings/review request. Of course there are other opportunities for trigger emails such as Birthday, back in stock emails, win-back and more, however those first four emails are the key emails to put in place before any others. Here I’m looking [...]

Tweet{lang: ‘en-GB’}Driving home last night, I saw a dead badger on the roadside, and I started ruminating on similarities between dead badgers and email marketing programs ! Not so much from the perspective of being a bit flat, somewhat run down, or showing the first signs of decay ( although all of those are potentially [...]