Take part in Alchemy Worx’ Email Subject Line research project on what effect language – syntax, word choice & grammar etc. has on ROI? Share your subject line test results and get the white paper

Its common sense, don’t make it hard for customers to do what you want them to do. Yet that’s what I see happening all too often with online forms. They are not always as helpful and friendly as they could be. After all, nobody likes filling in forms, nobody starts their day hoping for opportunities [...]

 The wintry weather has given us all plenty of un-expected “down-time”, whether waiting in hope on snowy station platforms or huddled around an open fire with our families. Rather than succumb to the clutches of Cabin Fever I have been thinking about the “big wins” that treating customers differently delivers email marketers. With that in [...]

Data is the meth-amphetamine of email marketing. The more marketers get, the more they want and the faster they want it, however marketers are often incredibly greedy when it comes to hoarding data by asking for information they don’t really need and often never use. Some marketers can even be stealthy about their collection practices, [...]

Greetings and welcome to September’s Infobox. In this back-to-school issue, we give you the lowdown on the latest research into consumers’ tolerance of frequent marketing emails; whether or not personalisation of the subject line speaks to recipients; the benefits of going beyond best practice and the influence of ISPs on deliverability; and for our members [...]