Greetings and welcome to September’s Infobox. In this back-to-school issue, we give you the lowdown on the latest research into consumers’ tolerance of frequent marketing emails; whether or not personalisation of the subject line speaks to recipients; the benefits of going beyond best practice and the influence of ISPs on deliverability; and for our members we provide a comprehensive checklist for creating the complete ‘welcome’ email.

Infobox event

As we step out of the summer holidays and into the autumn term, there is an upcoming programme of email-themed knowledge-sharing events. Most notably, our first B2B conference will be held on 1 October. Joel Harrison, editor of B2B Marketing magazine, will chair the event, which will feature speakers from Silverpop, Return Path, Osborn Clark, Newsweaver, Alchemy Worx, eInsight, Tamara Gielen Consulting, and more.

Ready Steady Email!, one of the DMA’s most popular half day workshops, is back on 5 October. Focusing on insight into how to create the perfect email marketing campaign, this workshop is a must for those wanting to carve out a solid career in the digital marketing sector.

Articles this month:

How often can you send to your email base before they unsubscribe or disengage? Andrew Robinson, Lyris

What’s my name? Kirsty Montgomery, e-Dialog

ISPs, best practice and why it matters Richard Gibson, Return Path

Campaigns we like: Chiconomise Guy Hanson, The Database Group

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