September Infobox: How often can you send to your email base before they unsubscribe or disengage?

Tweet{lang: ‘en-GB’}Greetings and welcome to September’s Infobox. In this back-to-school issue, we give you the lowdown on the latest research into consumers’ tolerance of frequent marketing emails; whether or not personalisation of the subject line speaks to recipients; the benefits of going beyond best practice and the influence of ISPs on deliverability; and for our [...]