There is still a lot of debate as to whether open tracking is or should be covered under the revised Privacy and Electronic Communications Regulations. In my last blog post, Open Tracking and the New Cookie Law, I shared the thinking of the Email Marketing Council and put forth an argument as to why open tracking is and should not be covered.… Read more
Attend this breakfast briefing at the trendy Hospital Club to hear the latest findings of the DMA/Return Path email deliverability white paper.
You will learn about the changing trends in deliverability that email marketers need to be aware of, plus hear practical recommendations and best practices on how to deal with the new challenges in getting your emails delivered into the inbox.… Read more
Over the last year, the marketing world has seen mobile become a key tool for marketers with the channel being further integrated with others, such as email. With this in mind, marketers must ensure that their email campaigns are formatted to be viewed on mobile devices, including smartphones and now tablets.
A recent review by Forrester found that only 4% of email campaigns broadcasted had a deliberate consideration as to how the email would render on a mobile device.… Read more
There has been a lot of talk in the email industry about whether open tracking falls under the category of “similar technology.” Let’s be clear right from the off: we cannot answer this question – only the Information Commissioner can answer this question definitively. What I can do is analyse what we know so far. A simple search of the most recent guidance notes showed that the word open was used four times and email was used once and this wasn’t in respect of email marketing.… Read more
Over the years I have implemented automated programs and experienced the extraordinary results they can deliver – from cost saving and improved engagement to higher customer satisfaction levels. However marketing automation magic cannot be conjured up through software alone, and I would argue that the magic is not in its ostensibly “fast and easy-to-implement” software. I think the magic comes from within the tests and learnings within your existing email programs.… Read more
I think most marketers have heard about email authentication and the use of Domain Keys Identified Mail (DKIM) and the Sender Policy Framework (SPF). If your using an email service provider then its likely that they will handle the authentication for you and you don’t need to worry. But why do emails need to be authenticated ?
Authentication wasn’t created to reduce spam, althought indirectly it does help, but it was designed to reduce the amount of phishing emails and emails with fake sending addresses.… Read more