Like many of you, I recently received an email from the DMA entitled “Find out what you’re worth”. I opened the email immediately hoping for some long awaited confirmation that I am in fact worth my weight in gold or perhaps to discover that I am being hopelessly underpaid for my job but instead I was confronted with some unexpected results from a recent DMA study relating to the value of direct marketing.… Read more
So, two months on from the implementation of the cookie law and it seems like it never happened. Some web sites have adopted the opt-in model for cookies and most have taken the practical approach by displaying the opt-in message prominently but not insisting that users choose before using the site. The end of email that had been originally predicted also has not come to pass.… Read more
Disposable email addresses, sometimes referred to as anti-spam addresses, are email addresses that people use for a period of time and then disappear causing emails sent to that address to either bounce or get automatically filtered to the trash. No email address lasts forever but these types of addresses can have very short life spans. They can be categorised into two types.… Read more
As I’m sure you’ve noticed, the Olympics are just around the corner. Despite the tight regulations around branding, marketers have been hard at work already sending their Olympic themed email campaigns.
Piggybacking off events like the Olympics not only gives marketers the opportunity to tap into some of the stardust surrounding the event, it’s also a chance to break away from the norm; increase sends and achieve an even greater ROI on your email marketing.… Read more
Using an abandoned basket email to recapture lost sales and improve website conversion is becoming increasingly popular with website owners keen to optimise conversion in their basket or cart process. For those of you who are unclear on how these emails work, here is a quick explanation.
Your customer visits you website and starts the process of purchasing something from you.… Read more
The DMA Email Marketing Council have launched a series of events called DMAEmail+. This series will give you the tools and insight to take a multichannel approach to your email marketing.
The first in the series looks at list growth and takes place Tuesday morning, 17th of July. Our speakers will take you through tips and tactics, plus provide case studies that will give you real takeaways you can use to grow your email lists, including using mobile, social and websites to accelerate your results.… Read more
Video in email is not a new concept. A static image with a “click to play” call to action that starts the video playing in the browser or media player is a standard technique. However, since the advent of HTML 5, having a video that starts to play in the email client as soon as you open the email has become simpler.… Read more