You will hear from leading travel company Opodo and find out what clients really think about email. You will get the answers to many email marketing questions: How important is email to clients?… Read more
Register now for this virtual summit and learn all about the latest trends and best practices in email marketing without leaving your desk!
And it won’t cost you a penny/eurocent/dollarcent/…
The DMA is proud to be a sponsor of this, the very first edition of the International Email Marketing Summit.
Not only will you be inspired by the latest tactics that work but you’ll also take away a list of action items you can implement immediately.… Read more
As an email marketing consultant working with clients to improve the performance of their email programs, I have spent a lot of time helping brands change the practices that negatively impact their inbox placement and response rates. While this is both challenging and interesting work, it’s also refreshing to shift focus and appreciate some great practices that marketers are using to stand out from the “grey mail” and marketing clutter, target their subscribers using accurate data and provide relevant messaging that drives engagement.… Read more
In the last quarter LinkedIn earned $33.3 million from Premium membership subscriptions. That’s 20% of LinkedIn revenues and its grown 87% in the last year.
Persuading more of the 90% of free members to upgrade is a major revenue opportunity for LinkedIn.
LinkedIn are using email to convert members, sending a free one month trial offer. I am a LinkedIn member and after many years still on the free package.… Read more
In this issue of Infobox, there’s a lot more to integrating social media and email than just dropping in a few “share to social” icons. Dave Chaffey of SmartInsights, comes up with some inspiring examples of channel integration from the likes of uSwitch and Mothercare.
Dave Chaffey is among the speakers at a free, virtual International email marketing summit, which takes place on 16 May and is sponsored by the DMA.… Read more
With the EU e-Privacy Directive’s compliance ‘deadline’ just a month away, the DMA is hosting an event on 2nd May to help ensure you are ready in good time.
As has been discussed in our two recent posts on this topic (here and here), it doesn’t just apply to websites and so the event will look at the following:
The DMA is also working with DataGuidance on a short cookies awareness survey.… Read more
It’ll surprise no-one to hear that smartphones and mobile devices are changing the way we receive email. Research suggests 63% of women and 71% of men access email services on their mobile device.
But it’s important to remember this isn’t just a platform used on the bus or in shops. There’s just as much chance you’ll find someone surfing through emails on their mobile while at home on the sofa.… Read more