Video in email is not a new concept. A static image with a “click to play” call to action that starts the video playing in the browser or media player is a standard technique. However, since the advent of HTML 5, having a video that starts to play in the email client as soon as you open the email has become simpler.… Read more
The Email Deliverability Review Whitepaper, sponsored by ReturnPath, was launched last month, and what better way to launch it than with a breakfast briefing to give email marketers a taster of what to expect.
Deliverability should not only be considered as an operational issue, but as a communication one too. The DMA Email Marketing Council know how frequently the rules change for email, which is why they felt it was a good time to review the last whitepaper.… Read more
Whew! I am glad THAT is over. The new cookie law has come in with a bit of a whimper really. The phrase “tempest in a teapot” comes to mind.
Dave Evans did a great video with some additional guidance in the lead-up to the 26th in which he clarified the ICO position on implied consent. This clarification fit in very well with the position that we took on email open tracking.… Read more
A few weeks back, the DMA launched their annual look at what client side marketers think of email marketing. For those that have not seen the report yet, you can download it here (DMA membership required). The results from the report show that 2011 was another resounding year for email and that email marketers’ priorities have been shifting.
In fact, Justin Pearse – Editor of New Media Age after listening to the presentations commented that “Email marketing has proved its value but it needs to be viewed as more than your reliable marketing warhorse. Email marketing always delivers solid results.… Read more
If your digital marketing campaigns aren’t giving you the results you want, don’t be too quick to blame your banner, retargeted display ad, paid search ad or email message.
Look one step down the line instead, to the landing page you set up for everyone who clicks on your link. Does it pay off what you promised or match the criteria you used to design your campaign?… Read more
Email subscriber engagement is increasingly important as a determinant of inbox placement and positioning. For email marketers, the challenge is to identify drivers of positive engagement, and applying that knowledge to create campaigns that their subscribers consider informational, educational, or amusing. Success is being measured by important new metrics such as “retrieved from spam”, “deleted after reading”, and “marked as not spam” as these metrics increase, so will program performance.… Read more
The series is back for a third year and is a must for all email marketers looking to improve their ROI and explore the customer journey.
Join us for breakfast on Tuesday 22 May and hear how HostelBookers and Lucky Voice grew their databases.