Become a “permission purist” for maximum deliverability

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The delivery rate you see in your email service provider’s UI only tells half the story. You may be sending with a 99% delivered rate but what that means is that your email messages were handed off to a receiver without a bounce response – what that receiver, usually an Internet service provider (ISP) actually does with the email when they receive it is perhaps the most important aspect which most marketers tend to take for granted.… Read more

Email marketing….because I’m worth it!

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Like many of you, I recently received an email from the DMA entitled “Find out what you’re worth”. I opened the email immediately hoping for some long awaited confirmation that I am in fact worth my weight in gold or perhaps to discover that I am being hopelessly underpaid for my job but instead I was confronted with some unexpected results from a recent DMA study relating to the value of direct marketing.… Read more

Don’t Cry Over Spilt Milk

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So, two months on from the implementation of the cookie law and it seems like it never happened.  Some web sites have adopted the opt-in model for cookies and most have taken the practical approach by displaying the opt-in message prominently but not insisting that users choose before using the site. The end of email that had been originally predicted also has not come to pass.… Read more

Disposable email addresses in your subscriber lists

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Disposable email addresses, sometimes referred to as anti-spam addresses, are email addresses that people use for a period of time and then disappear causing emails sent to that address to either bounce or get automatically filtered to the trash. No email address lasts forever but these types of addresses can have very short life spans. They can be categorised into two types.… Read more

The Olympics, piggybacking and how to make the most of it

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As I’m sure you’ve noticed, the Olympics are just around the corner. Despite the tight regulations around branding, marketers have been hard at work already sending their Olympic themed email campaigns.

Piggybacking off events like the Olympics not only gives marketers the opportunity to tap into some of the stardust surrounding the event, it’s also a chance to break away from the norm; increase sends and achieve an even greater ROI on your email marketing.… Read more

Event DMAEmail+ – bringing a multichannel approach to list growth

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The DMA Email Marketing Council have launched a series of events called DMAEmail+. This series will give you the tools and insight to take a multichannel approach to your email marketing.

The first in the series looks at list growth and takes place Tuesday morning, 17th of July.  Our  speakers will take you through tips and tactics, plus provide case studies that will give you real takeaways you can use to grow your email lists, including using mobile, social and websites to accelerate your results.… Read more