Hot topics in email for August

Although August is the holiday season for most, the DMA Email Marketing Council is tireless in its quest to champion email and its dedicated members still met to discuss everything email, albeit with a few members missing.

The first topic discussed was the release of Return Path’s H1 2013 placements benchmark report and the headline statistic that 22% of permission based email worldwide fails to reach the recipients inbox.… Read more

Tabbed Inboxes: What It Means for Email Marketers

I read an article recently by Weightwatchers that 7 out of 10 Britons spend 20 hours a day seated or lying down (I must remember to go to the gym tonight) and according to SAP, 24 billion devices will be connected to the internet by 2020.

More and more of us are accessing our emails at home, in the office, on the move, sat down or lying down and that brings me to the fact that email inboxes are changing.… Read more

Testing? Forget it at your peril!

Have you noticed just how overwhelming it is? The noise is loud, really loud!  The volume is set to ‘rock’ and the music is booming from the e-mail marketing tent. Where’s my invite? Where’s the party? I’m a big music fan, but today I’m not talking about Glastonbury or a cool party in the park. No. In this instance the tickets are free and the music is streaming from the industry.… Read more

Iran – powered by email?

Most marketers don’t typically look to Iran for inspiration on email but there are definitely some interesting things happening there at the moment.  Last week, for instance, saw the announcement that Iran has launched its own national email service. All Iranian residents from school age and upwards are now required to register for an email account, which will be assigned to them upon provision of their full name, postal address and, National ID number.… Read more

Yahoo! Changes will Impact More than just Email Marketers

Not to be outdone by its rivals caught up in the PRISM ‘scandal’, Yahoo! has decided the best way to deal with lapsed users is to give their private details to the first person that asks for it.  Okay, well it isn’t really that bad but their recent announcement that they will start recycling dormant email accounts on August 15th will have significant repercussions for the both ecommerce and the email industry.… Read more

July’s hottest topics in the email industry uncovered…

At the DMA Email Marketing Council meetings each week, we’ve lately got into a pretty cool habit of kicking off the meeting by sharing with the other members any noteworthy news items from the wonderful world of email since the previous gathering.

This week we had some really juicy topics on the table starting with one which probably warrants an entire blog post of its own.… Read more

Data protection self-defence

If you hadn’t noticed, domestic and international data protection laws are changing, consumers are getting greater protection and some of the proposals are causing concern in some industries.

The European Commission’s draft proposals for modernisation of the 1995 data protection rules are designed to improve trust between consumers and businesses in order to improve trade by building “a new gold standard of data protection” which the Commission hopes will become the international benchmark for data protection.… Read more