A few weeks back I got a new Nectar card and used it for the first time last Saturday, clocking up my very first Nectar points.
Impressively on the following Tuesday the postman delivered me a piece of DM from Sainsbury’s.
This was no co-incidence, the opening line of the DM is “As you’ve recently picked up your first Nectar points at Sainsbury’s…” – a great lead-in line that immediately makes the content relevant to the reader.… Read more
Our findings last month on the Obama campaign caused a lot of debate but the bare facts of our analysis still stand – had Obama’s team optimized for improved open rates, their send volumes would have dropped and their all-important donations would have followed.
Open rates remain a widely used and hugely misleading measure of performance and engagement in the email industry.… Read more
Editor’s note: This guest post is written by Jordie van Rijn, the founder of emailmonday.
If you haven’t looked at all your marketing messages on the small screen, now is the time to do so. Mobile email is hot, and not in the sense of a hype, but in the sense that you need to take it into account.… Read more
There is little doubt in my mind that email was the No.1 non-political contributor to Obama’s win in the 2012 US Presidential race. 75% of the $934 million raised by Obama was attributed to digital and nearly all of that $700 million was raised through email1. That fact alone is phenomenal.
But it’s not until you start to drill down into the data to find out why Obama’s email campaign was significantly more effective than Romney’s that the exciting insights start to appear.… Read more
The election season is upon us. And it is important to both the DMA and the Email Marketing Council to ensure this is as widely publicised as possible as the work of the EMC requires a full council and one that is as widely representative of all constituent stakeholders as possible.
Over time we have had members that have been very active participants, who for whatever reason have stood down and the election time lends itself to be the perfect time to bring new members to assist with the work of the council.… Read more
As our series of blogs on the proposed EU Data Protection Regulation is almost at an end, I think it’s fair to say that they made for very informative reading. I hope you would agree with me that many marketers can learn something from them. A lot of the main topics within the proposal have been covered. But what are the changes to the compliance obligations which organisations need to consider in their day to day activities if the proposal was to be passed in its current version?… Read more