The other day Dylan Boyd of eROI who knows that Alchemy Worx have a thing about subject lines forwarded me this email sent by J. Crew and asked me what I thought of the subject line;
Up to 40% off select women’s outerwear (online + in stores)
As I was due a post I thought I would share my response to him with you so here goes.… Read more
There is a quandary in email marketing that all we email marketers, despite our good intentions, have not found a way to correct. We love sending email – it’s efficient, effective and inexpensive. Our subscribers love signing up for email – the promise of great deals and timely information always sounds wonderful at the start.
Yet, most of the email marketing in our inboxes is pretty terrible. It’s irrelevant, untargeted and poorly timed. Why does this happen? We want to break free. We want to do the right thing by our subscribers. We want to abandon the broadcast model once and for all and start to take advantage of email marketing as a dialogue channel, built and optimised around the customer lifecycle.… Read more
Deliverability.com have just posted that AOL will start to use DKIM next year to authenticate incoming emails.
If you haven't as yet become authenticated, now's the time to do so. The UK DMA in partnership with Return Path have released an authentication whitepaper which is free to DMA members.
You can download the Authentication Whitepaper here.… Read more
Following on from Tuesday’s very successful conference, chairing one of the afternoon breakout sessions aimed at the not-for profit sector was very interesting for me. Key points that arose for me highlighted that email is perhaps underutilised in the not-for profit sector.
Research shows that 28% of internet users in UK, France and Germany used the internet to donate to a charity.… Read more
At the DMA's 'The Practical Guide to Email Marketing' conference' earlier this week, Stephanie Miller from Return Path did a great presentation and briefly addressed the question should personalisation be used? Her findings were: Yes for UK subscribers, No for German subscribers and no for US subscribers as they find it spammy.
Last week Suretymail's, Ann P Mitchell came up with 3 reasons that personalising your subject lines can kill your email deliverability which is a very interesting read and this week Stefan Pollard has also approached this subject – but from a different angle with his article: Personalized Subject Lines: Benefical or Bad?… Read more
The email marketing council has recently created a LinkedIn group for those that work within email marketing and its related disciplines and who are interested in the work of the Email Marketing Council. Members of this group include individuals that are employees of corporate member companies of the DMA as well as non members.
You are welcome to join the group and participate in discussions: