For me research is like seminars and events; it’s an opportunity to see what others are thinking, check your understanding and often come away with new ideas. Most of the research I’ve come across recently seems to be collected from either email marketers (users) or service providers. Indeed the email marketing council’s research does just that, survey client attitudes once a year and ESP (service provider) metrics once a quarter.… Read more
This month's issue of Infobox is now out.
Due to a great response to Stefan Pollard's interview on the art of segmentation a few issues ago, this month we've focused on segmentation in more detail and I hope you'll enjoy reading how subscriber engagement can be used for segmenting, and how segmenting can increase your deliverability.
Finally we also take a look at a campaign by Firebox in our regular feature 'campaigns we like', we check out some interesting findings in how consumers use email addresses and we share a great new guide from the US DMA/EEC on International Compliance – a must have if you do any international email campaigns.… Read more
Joint DMA and IAB half day workshop
This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.
You will gain all the best and most up-to-date advice on the benefits of email marketing.
Learn about strategy, creative, implementation, results and reporting to produce great work.
Networking time with speakers and delegates on a one-to-one basis.… Read more
Congratulations to the following people who were successful in the DMA Email Marketing Council Elections – we look forward to receiving your posts on this blog!
• James Bunting, Head of Client Services, Communicator Corporation
• Denise Cox, Email Newsletter Specialist, Newsweaver
• Guy Hanson, Business Development Director, Database Group
• Rupert Harrison, NGN Data Planner, News International
• Kirsty Montgomery, Senior Int Email & Affiliate Marketing Manager, Hilton International Hotels
• Matthew Simons, Leader – Acxiom Digital Europe, Acxiom Digital … Read more
You might say that I’m bound to say this but…email marketing is a bit of a no-brainer for tough economic times – it is highly measurable, can be highly targeted and exerts less budgetary pressure than most other DM disciplines. The smartest brands have grasped this and are devoting more time to the channel but, while they are recognising its importance, many are still failing to target their mails and segment their databases effectively.… Read more
The DMA is currently conducting the 2009 Annual National Client Email Marketing Survey.
The Survey, sponsored by Alchemy Worx, is undertaken by the Email Marketing Council and asks client marketers to provide a mixture of response rate data and attitudinal questions.
When published, the Report, a companion to the National Email Benchmarking Report, will provide a valuable and timely guideline to what is currently happening in the UK email market.… Read more
We will also be using the hashtag #dmaemc
Other DMA EMC council members which you can follow are:
Skip Fidura: @skipfidura
Kath Pay: @kathpay
Denise Cox: @denisecox