Because we're all dealing with busy inboxes and making split second decisions whether to read now, later – or delete,it's important to craft an email that is immediately recognised by the recipient as they are scanning through new email.
The sender line in the from field is your key to getting opened. What are your choices? There are a number, actually – and the one you select should correctly reflect the relationship you have with each recipient.… Read more
Take the Email Marketing Survey. Please take this quick survey to help our friends at Return Path benchmark perceptions among European email marketers. Your answers will help to develop new products and training that help email marketers improve response and revenues. The results will be shared with you.
Survey: http://bit.ly/gby6k… Read more
The email portal of lycos.co.uk closed on Sunday. For many email marketers the impact is likely to be minimal, although all those who have recipients with Lycos email addresses will now lose contact with these users, as no other ISP has stepped forward to take on the accounts.
My advice to marketers who want to understand and manage the impact of this change is simply to export and filter your data to identify those email addresses that are affected. Key domains to search for include:
I recently advised marketers in advance to use a segmentation query to identify all their Lycos related email addresses and send an email asking each contact to provide a new, opted-in email address.
Those who didn’t undertake this exercise before the 15th may still find it a useful exercise, particularly if they are able to pull offline contact details from their database and follow-up their Lycos contacts with a letter or call.… Read more
Reading and hearing a lot about Twitter of late and not sure what all the fuss is about? Sure, there are some sceptics out there – but I believe that all the hype about Twitter will settle down at some stage (remember the RSS hype a couple of years ago and how it was supposedly going to replace email?) and find its worthy position within the digital marketing mix in many companies.… Read more
With the recession putting marketing budgets under ever more pressure, brands will inevitably be forced to be more creative with their e-mail campaigns and distribution. Here are six tips for gathering new customers without dropping your existing service levels.
1. Look after your loyal customers
Changes in consumer behaviour will likely mean you need to revisit your current customer segmentation strategy.… Read more
In this month's Infobox you can read the following articles:
- 'Welcome' emails can help retain subscribers – by Loren McDonald of Silverpop
- Think that soft bounces are caused by a full inbox? Then think again! – by Dela Quist of Alchemy Worx
- Respecting permissions – by Jonathan Burston of CACI
- Video in email goes back to the future – by Tink Taylor of dotMailer
- Campaigns we like: Boden – by Kath Pay of Ezemail
Read the February issue of Infobox… Read more
Having spent more time than is healthy thinking about how much or how little data is the "right" amount to collect, here are my tips on how to gauge what is right for you.
1. Why am I collecting data in the first place? Consider what you are going to do with the data and make sure that the consumer is made aware of what they should expect when they submit their details.… Read more