Joint DMA and IAB half day workshop
This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.
You will gain all the best and most up-to-date advice on the benefits of email marketing.
Learn about strategy, creative, implementation, results and reporting to produce great work.
Networking time with speakers and delegates on a one-to-one basis.… Read more
Congratulations to the following people who were successful in the DMA Email Marketing Council Elections – we look forward to receiving your posts on this blog!
• James Bunting, Head of Client Services, Communicator Corporation
• Denise Cox, Email Newsletter Specialist, Newsweaver
• Guy Hanson, Business Development Director, Database Group
• Rupert Harrison, NGN Data Planner, News International
• Kirsty Montgomery, Senior Int Email & Affiliate Marketing Manager, Hilton International Hotels
• Matthew Simons, Leader – Acxiom Digital Europe, Acxiom Digital … Read more
You might say that I’m bound to say this but…email marketing is a bit of a no-brainer for tough economic times – it is highly measurable, can be highly targeted and exerts less budgetary pressure than most other DM disciplines. The smartest brands have grasped this and are devoting more time to the channel but, while they are recognising its importance, many are still failing to target their mails and segment their databases effectively.… Read more
The DMA is currently conducting the 2009 Annual National Client Email Marketing Survey.
The Survey, sponsored by Alchemy Worx, is undertaken by the Email Marketing Council and asks client marketers to provide a mixture of response rate data and attitudinal questions.
When published, the Report, a companion to the National Email Benchmarking Report, will provide a valuable and timely guideline to what is currently happening in the UK email market.… Read more
If you're a user of Twitter, then please follow @dmaemc on twitter for all the latest blogs as well as additional updates.
We will also be using the hashtag #dmaemc
Other DMA EMC council members which you can follow are:
Skip Fidura: @skipfidura
Kath Pay: @kathpay
Denise Cox: @denisecox
Tink Taylor: @tinktaylor… Read more
White label – A re-branded version of a product or service designed and delivered by one company and promoted as their own by another.
There are many successful white label propositions working for both partners successfully. It makes sense for an online pet store to partner with an insurance company to offer a re-branded pet insurance, or an advice site on bringing up children to partner with a company selling sticker charts and re-brand them as their own.… Read more
A brief reminder to let you know that the combined DMA/IAB event Ready, Steady, Email is on next week at TFM&A. You can register here.
Looking for some hands on training in email marketing campaign strategy, creation and best practices? Then don't miss Ready Steady Email - a half day workshop jointly run by the IAB and the DMA.… Read more