Heard great things about last year's Email Evolution Conference?….then be sure not to miss this one in Scottsdale, Arizona. And to make the decision even easier we have a discount code for you to use which allows you to buy a full conference pass for the discounted rate of USD$999.00, which is a savings of $700.00!
Some EEC highlights include a keynote presentation by Stan Rapp, Chairman, Engauge; Innovative Pre-Conference workshops, and a program packed with speakers from top companies such as Marriott, ExactTarget, Zinio, Dell, The New York Times, Epsilon, The Knot, Inc., Silverpop, Air Tran and many more.… Read more
We're proud to have some of our Email Marketing Council Member's presenting at the Email Evolution Conference in February.
Marketing to Europe – The Do's and Don'ts
Location: Westin Kierland ~ Scottsdale, AZ
Date: Tuesday, February 10, 2009
Time: 3.30pm – 4.30pm
An overview of the European marketing: Size of market, population comparison to give an understanding in the size difference between US and European market.… Read more
The Internet has radically changed the marketing landscape. Crucially, it allows smaller brands to punch above their weight by offering a wide range of brand-building tactics that can deliver high value returns for relatively low initial investment.
But many marketers continue to see the Internet as little more than a cheap way to generate leads. By investing in online brand-building now, marketers can engage with prospects and build market share.… Read more
Is it the time of the day? Is it the day of the week? No it’s the week of the month!*
Of all the things that you can test about your email campaigns it is the Alchemy Worx view that time of day and day of week testing provide the least valuable insights.
A far greater number of people on your list are likely to buy because they have just been paid than the number of people who buy because you sent the email before 10am on a Wednesday.… Read more
The French Direct Marketing Association, SNCD has released a new report which analyses how the French perceive and utilise emails.
The report can be downloaded for free here. Please Note: The report is in French.… Read more
Here's something I often get asked, so I thought I would share it here:
We're launching a second email newsletter at our company – can I send it to subscribers who are already receiving our existing newsletter?
While it might be tempting to do this as a grow-your-mailing-list-quickly idea – don't. It is a mistake to assume subscribers who signed up for one newsletter you offer will want to receive another from your company.… Read more
February 9 -11, 2009, Westin Kierland, Scottsdale Arizona
The Email Experience Council and the USA Direct Marketing Association will join forces for the second year in a row for 3 days of focused learning, networking, and exploring at the only conference for – and by – email marketers.
Step Up to Bigger Profits
The Email Evolution Conference will arm you with actionable strategies, illuminating research, and insightful forecasts to help you get up-to-speed with today's customer preferences, and stay one step ahead of the competition!… Read more