For some marketers the very mention of future legislative framework changes and the mind immediately begins to wander. Add to that the words ‘Data’ and ‘Protection’ and it could instil fear, uncertainty and possibly a fair amount of doubt. The fact that the EU is involved is likely to add further concern. Such themes or topics as data portability, the right to be forgotten and how personal data is defined impact directly on many of us in marketing and these proposals are just too big to be ignored.… Read more
What can you learn from your competitors? When it comes to email marketing I’ve been analysing the habits of the top 100 online UK retailers to understand what common good habits they have that enables them to get the best value from email marketing.
All email marketing has to start with an email address. If you’ve nobody to talk to the best message in the world won’t work.… Read more
In the media today, ether email marketing is associated with spam, and journalists complain that there is too much email flooding our inboxes, or they say that email is dead and will soon be replaced by social media. It’s all part of the “Fear and Loathing in Email Marketing”, that Dela Quist of Alchemy Worx is setting out to combat. Actually, what the DMA Email Tracking 2012 report shows is that consumers value the emails they receive from brands, and that customers are signing up to emails in greater numbers.I chaired the event last week, and can share some of the insights that came out of the report and the subsequent discussions.… Read more
Everybody has heard of open rates and click through rates and all ESP’s report them but what do these figures really mean in relation to the success of your campaign? As mentioned in the DMA whitepaper on Email metrics and measurement, Einstein once said “Not everything that can be counted counts and not everything that counts can be counted”. This is very true when talking about email campaign metrics.… Read more
Chris explores innovations for the direct and interactive marketing industry and will showcase examples of how brands can harness the power and personalisation of direct marketing to get closer to consumers and convert prospects into profitable advocates.… Read more
The National Email Benchmarking Report for the second half of 2011 has recently been released by the DMA and it once again provides marketers with valuable insights into trends and challenges within the email industry.
Join our good friend Mark Brownlow of email-marketing-reports.com as he delves into the issues facing email marketers and how they have changed over the years that this report has been produced.… Read more
Well the Olympics was pretty stunning, wasn’t it? I think it’s fair to say that London 2012 delivered and then some. Olympic fever gripped the nation and left us all clambering for information as Team GB soared up the medal table.
As the main Olympic broadcaster in the UK, the BBC certainly gets a fair dollop of credit for the 24/7 coverage it provided across the full spectrum of digital channels.… Read more