Most marketers don’t typically look to Iran for inspiration on email but there are definitely some interesting things happening there at the moment. Last week, for instance, saw the announcement that Iran has launched its own national email service. All Iranian residents from school age and upwards are now required to register for an email account, which will be assigned to them upon provision of their full name, postal address and, National ID number.… Read more
Not to be outdone by its rivals caught up in the PRISM ‘scandal’, Yahoo! has decided the best way to deal with lapsed users is to give their private details to the first person that asks for it. Okay, well it isn’t really that bad but their recent announcement that they will start recycling dormant email accounts on August 15th will have significant repercussions for the both ecommerce and the email industry.… Read more
At the DMA Email Marketing Council meetings each week, we’ve lately got into a pretty cool habit of kicking off the meeting by sharing with the other members any noteworthy news items from the wonderful world of email since the previous gathering.
This week we had some really juicy topics on the table starting with one which probably warrants an entire blog post of its own.… Read more
If you hadn’t noticed, domestic and international data protection laws are changing, consumers are getting greater protection and some of the proposals are causing concern in some industries.
The European Commission’s draft proposals for modernisation of the 1995 data protection rules are designed to improve trust between consumers and businesses in order to improve trade by building “a new gold standard of data protection” which the Commission hopes will become the international benchmark for data protection.… Read more
Regular readers of the National Email Benchmarking Report will know that the report provides a valuable insight into email marketing trends in the UK. This is particularly apparent in the latest report which highlighted the continued growth in email volumes. Growth which has seen email volumes grow at 58% over the last year, despite what has been a difficult couple of years for the marketing industry as whole.… Read more
A few weeks back I got a new Nectar card and used it for the first time last Saturday, clocking up my very first Nectar points.
Impressively on the following Tuesday the postman delivered me a piece of DM from Sainsbury’s.
This was no co-incidence, the opening line of the DM is “As you’ve recently picked up your first Nectar points at Sainsbury’s…” – a great lead-in line that immediately makes the content relevant to the reader.… Read more
Our findings last month on the Obama campaign caused a lot of debate but the bare facts of our analysis still stand – had Obama’s team optimized for improved open rates, their send volumes would have dropped and their all-important donations would have followed.
Open rates remain a widely used and hugely misleading measure of performance and engagement in the email industry.… Read more