This is not another post Christmas Blog although I do hope you all had a lovely and relaxing Christmas break. This is a blog about a news icon Jon Snow (Channel 4) and how he used Facebook ads, combined with a simple sign up to build an audience of daily newsletter subscribers.
The success of mobile Facebook ads is growing, with 35% of US marketers finding the ROI for Mobile at least somewhat greater than from desktop – A survey by RBC Capital Markets and Advertising Age reports.… Read more
Back in October I attended the launch of the Email Tracking Report in London, which was a great event – with a great atmosphere and some refreshing new perspectives shared. It’s been a while and between moving jobs, I’ve been mulling over the findings from the report and the ideas shared at the event, and pulled a few together, with my own take on them here.… Read more
In our now regular slot we started the monthly council meeting with a round-up of the latest happenings in email marketing that the council members had come across. As ever there was a mixture of cool, useful and the slightly odd and I have shared the highlights below.
First up news from RPost’s, whose focus is on high value confirmed email delivery.… Read more
Dynamic messaging has been with us for some time (as has Strictly Come Dancing), but very few people realise the benefits preferring to simply batch it and blast it!
Dynamic messaging isn’t just another marketing buzzword. It’s a critical stage in the evolution from mass marketing to personalised, one-to-one marketing. But it goes beyond making sure that each customer and prospect receives a targeted message via his or her preferred channels.… Read more
So, on my debut as a blogger for the DMA Email Marketing Council it turns to me this month to share with you all the coolest and most interesting tidbits from the ever wider world of Email (we have fellow Council member Lucy Hudson to thank for the blog post covering that announcement). As you may already know, the following are all taken from our monthly Email Marketing Council meetings and have now become one of the most popular sections, both for us and our readers. … Read more
A split test with identical results doesn’t mean there is nothing to learn. A case in point is the split test covered here. It shows how valuable lessons can still be found by looking deeper even though the split test gave identical overall unique clicks results.
By drilling into individual calls to action we found a 74% difference between the control and treatment.… Read more
Over the last decade or so, marketers have faced many challenges with deliverability (getting emails delivered to the inbox). Today, the most important factor associated with successful email delivery is entirely in your hands! As a marketer there are many different factors that you need to be aware of in order to successfully deliver email marketing campaigns; the most important of which is your Sender Reputation.… Read more