The practice of creating a seamless customer experience across digital channels has been a common marketing challenge for a long while now, and integration of some offline and online channels through campaign segmentation is the norm. However, for most of us it is difficult to get a grip on every part of the customer experience.
To put this into perspective, there are typically more channels or touch points throughout a customer experience that are entirely generic and not personalised at all, versus those that are.… Read more
It is not a lot to ask and most ESP’s won’t allow you to send an email without an unsubscribe link. The problem is often how the unsubscribe is implemented and this can vary considerably. Its surprising how some big brands can still get their unsubscribe wrong.
I always say that unsubscribes aren’t a bad thing. At some point the recipient has opted in to receive your email and an unsubscribe is just them saying, thanks but I’m not interested in this anymore.… Read more
My daughter recently had a week off school, so my wife and I took the week off as well and my father and his wife flew over from America to join us for a bit of UK tourism. I was looking for a true holiday: one where I completely unplugged from work and was able to focus solely on the family.… Read more
This is not another post Christmas Blog although I do hope you all had a lovely and relaxing Christmas break. This is a blog about a news icon Jon Snow (Channel 4) and how he used Facebook ads, combined with a simple sign up to build an audience of daily newsletter subscribers.
The success of mobile Facebook ads is growing, with 35% of US marketers finding the ROI for Mobile at least somewhat greater than from desktop – A survey by RBC Capital Markets and Advertising Age reports.… Read more
Back in October I attended the launch of the Email Tracking Report in London, which was a great event – with a great atmosphere and some refreshing new perspectives shared. It’s been a while and between moving jobs, I’ve been mulling over the findings from the report and the ideas shared at the event, and pulled a few together, with my own take on them here.… Read more
In our now regular slot we started the monthly council meeting with a round-up of the latest happenings in email marketing that the council members had come across. As ever there was a mixture of cool, useful and the slightly odd and I have shared the highlights below.
First up news from RPost’s, whose focus is on high value confirmed email delivery.… Read more