The big news last month was that Gmail added an unsubscribe link to its interface. What actually happened was that Google have made it easier for recipients to find the unsubscribe link and moved it next to the senders address in the header. It used to be slightly hidden in a drop down menu and as a result many people didn’t know it was there.… Read more
Believe it or not, “you’re beautiful” were the words that I uttered when I was doing some last minute online Christmas shopping for my wife. Not because she is (although for clarity she certainly is), but because when I was buying some beauty products for her from online beauty retailer feelunique.com I had some beautiful email experiences.
This is clearly a company that sees the value in email, so let me share some of the experiences that made me gush out loud.… Read more
In our January council round-up on ‘the world of email’, we were fortunately spared a review of “predictions” for 2014. Instead, the January session was varied and exciting with all the hot news in email – a focus on the unsubscribe arena, plus other headlines involving money, dirty politics, murder and a… fridge. Ha – try and get that lot that into a cohesive blog.… Read more
Email subscribers are expecting more and more from the messages they receive in their inbox these days, making us, as marketers, work harder – and rightly so!
Email marketing is no longer about taking a single message and broadcasting it to your entire database. Irrelevancy is the new spam and anything your readers don’t find interesting or relevant, they will delete or mark as spam and complain to their ISP.… Read more
The practice of creating a seamless customer experience across digital channels has been a common marketing challenge for a long while now, and integration of some offline and online channels through campaign segmentation is the norm. However, for most of us it is difficult to get a grip on every part of the customer experience.
To put this into perspective, there are typically more channels or touch points throughout a customer experience that are entirely generic and not personalised at all, versus those that are.… Read more
A mega test for sure, Marketing Experiments took 300 subject lines suggested by their readers, picked what they felt were the best ten and ran a split test.
It is not a lot to ask and most ESP’s won’t allow you to send an email without an unsubscribe link. The problem is often how the unsubscribe is implemented and this can vary considerably. Its surprising how some big brands can still get their unsubscribe wrong.
I always say that unsubscribes aren’t a bad thing. At some point the recipient has opted in to receive your email and an unsubscribe is just them saying, thanks but I’m not interested in this anymore.… Read more