DMA EMC Blog

DMA EMC Blog http://dmaemailblog.com The Email Marketing Council's blog Fri, 30 Jul 2010 11:35:12 +0000 http://backend.userland.com/rss092 en Are you make the most of dynamic content and personalisation? Tailoring your content according to what you know about subscribers can boost response. Here's what you need to know... What's the difference between dynamic content and personalisation? The difference lies in how the email is built. Personalisation inserts data that is held in your database directly into the content of your ... http://dmaemailblog.com/2010/07/30/are-you-make-the-most-of-dynamic-content-and-personalisation/ The essentials: Subscribe forms Sometimes in the midst of all the amazing advanced email technology available to marketers, the essential building blocks in email are overlooked or not maximised. I regularly remind marketers to go back and check that all the building blocks are in place in order to have a firm infrastructure to have ... http://dmaemailblog.com/2010/07/19/the-essentials-subscribe-forms/ Seasonal campaigns: it’s not a quick win If you’re anything like me, then you’ll have been glued to the TV over the last month or so watching some of the greatest footballers in the world compete for that all important prize. But even if I hadn’t watched any of the World Cup, I’d only have to look ... http://dmaemailblog.com/2010/07/16/seasonal-campaigns-it%e2%80%99s-not-a-quick-win/ Paul the Octopus & His Relationship With Email Marketing One of the more unlikely celebrities to emerge from the recently completed football World Cup was Paul the Octopus. For those of you who are unaware of the background to this story, Paul lives in an aquarium in Germany, and has become an expert predictor of the results of the ... http://dmaemailblog.com/2010/07/14/paul-the-octopus-his-relationship-with-email-marketing/ New findings: 2 seconds is all you have The innovative guys over at Litmus have extended their Fingerprint tool and added some pretty amazing email analytics to their tool. They tracked more than 4 million opens over hundreds of campaigns and found some interesting results. Out of those who opened the campaigns: •On average, 51.1% of readers spend less ... http://dmaemailblog.com/2010/07/13/new-findings-2-seconds-is-all-you-have/ It’s time to get tough on open rates – Infobox June 2010 Understanding why consumers are quick to withdraw the privilege of using their data for marketing purposes is not terribly complicated. However, the factors that lead consumers to entrust their data with companies in the first place, and how companies continue to retain the confidence of these consumers, are not immediately ... http://dmaemailblog.com/2010/07/08/it%e2%80%99s-time-to-get-tough-on-open-rates-infobox-june-2010/ Destroying customer experience and value with email marketing We all talk about the power of email marketing, but it really comes home to roost where you’re on the end of a bad experience. Let me set the scene. With summer on the way I decided to buy some plants for my garden. I chose a company I’d never bought ... http://dmaemailblog.com/2010/07/08/destroying-customer-experience-and-value-with-email-marketing/ Testing – Ten Mistakes to Avoid (continued) You may recall last week we started looking at testing and my recommendation of ten mistakes to avoid. Well this week I am going to continue with this theme and look at the remaining 5 mistakes that we should all look to avoid with our testing. However before we get started, ... http://dmaemailblog.com/2010/07/07/testing-ten-mistakes-to-avoid-continued/ Testing – Ten Mistakes to Avoid A quick search on the Internet for “Email Marketing Test Results” brings back numerous case studies and reports detailing how businesses have improved the success of their email campaigns thanks to testing. Nonetheless, I suspect that there are at least as many businesses that are yet to see the value ... http://dmaemailblog.com/2010/07/02/testing-ten-mistakes-to-avoid/ Help us find the secret of writing effective/engaging/compelling/successful subject lines The question "How do I write effective subject lines?" with all its variants is the No1 FAQ in email marketing, despite the fact that subject lines are probably the most frequently A/B tested variables in email marketing. Most email marketers A/B split test subject lines on a regular basis so ... http://dmaemailblog.com/2010/06/08/help-us-find-the-secret-of-writing-effectiveengagingcompellingsuccessful-subject-lines/