This series of events is designed for marketers looking for information about how to take their email programmes to the next level - from ordinary to extraordinary. Explore the different stages in the customer lifecycle and learn how to improve your ROI.

Part one: List growth , 10 November 2009
growing the file with active and engaged subscribers.

Part two: Conversion , 3 March 2010
earning the open and click, and driving channel revenue.

Part three: Engagement and retention , 7 June 2010
providing subscribers with relevant and useful content so that they anticipate and interact with the marketer's email messages, regardless of whether or not they are in-market to make a purchase.

Part four: Winback , 27 September 2010
bringing unresponsive subscribers back into the fold and removing those that have no intention of reengaging with the programme.

Attend the inaugural European Email Marketing Conference (EEMC) for 3 days of focused learning and networking at the only European conference for – and by – email marketers. The European Email Marketing Conference will arm you with actionable strategies, illuminating research and insightful forecasts to help you get up-to-speed with today’s customer preferences and stay one step ahead of the competition. Customize your course of study by choosing to follow one track or mix and match:

• Customers – How to engage your customers efficiently and effectively while maximizing your ROI.


• Conversations – Optimize a variety of channels – email, social, mobile – to reach your target audience. Case Studies – Information you can leverage and apply directly to your products, your customers and your unique situation.

This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements. Gain all the best and most up-to-date advice on the benefits of email marketing. Learn about strategy, creative, implementation, results and reporting to produce great work. Networking time with workshop facilitators on a one-to-one basis. The event will include interactive sessions and a competition where participants will consider a brief, prepared by leading industry figures, and work in teams to develop a pitch. The best work will win a prize.