Tweet{lang: ‘en-GB’}As a well-known sceptic of the less email = more revenue theory, I have always found it puzzling and somewhat insulting that members of the anti-frequency brigade assume that anyone who follows my advice will by definition simultaneously shut down their brains and start sending 100’s of completely pointless, ugly emails containing terrible offers [...]

Tweet{lang: ‘en-GB’}Sat working in the sun with two five year olds, playing in the shade under the table I was sat on. I was intrigued about the conversation that happened. Link; “why are these Army men red and Yellow?” Sunny; “They are funny and would get killed very quickly, everyone knows Army men should be [...]

Tweet{lang: ‘en-GB’}Sometimes in the midst of all the amazing advanced email technology available to marketers the essential building blocks in email are overlooked or not maximised: It’s essential to remember that email marketing shouldn’t be a one-off marketing experience – it should be a repetitive process in order to build, retain or nurture relationships. To [...]

Tweet{lang: ‘en-GB’}Email errors can be  a turnoff – don’t let mistakes affect your response Even in the age of textspeak, instant messaging and social media chitchat, people still care about quality control in communications of an even slightly more formal nature. They may write “lol” and “CU tonite @ 8” on facebook or their mobile, [...]

Tweet{lang: ‘en-GB’}The innovative guys over at Litmus have extended their Fingerprint tool and added some pretty amazing email analytics to their tool. They tracked more than 4 million opens over hundreds of campaigns and found some interesting results. Out of those who opened the campaigns: •On average, 51.1% of readers spend less than 2 seconds [...]

Tweet{lang: ‘en-GB’}You may recall last week we started looking at testing and my recommendation of ten mistakes to avoid. Well this week I am going to continue with this theme and look at the remaining 5 mistakes that we should all look to avoid with our testing. However before we get started, lets take a [...]

Tweet{lang: ‘en-GB’}A quick search on the Internet for “Email Marketing Test Results” brings back numerous case studies and reports detailing how businesses have improved the success of their email campaigns thanks to testing.  Nonetheless, I suspect that there are at least as many businesses that are yet to see the value of testing in their [...]

Take part in Alchemy Worx’ Email Subject Line research project on what effect language – syntax, word choice & grammar etc. has on ROI? Share your subject line test results and get the white paper