Tweet{lang: ‘en-GB’}Every year we make them, but only occasionally do we keep them. New Year’s resolutions often represent our best intentions, which somehow get sidetracked as “real” life takes over and our time becomes filled with ticking items off “to do” lists and trying to keep our heads above water. If you’re an email marketer, [...]

Tweet{lang: ‘en-GB’}A couple of weeks ago, before I flew to the States and entered into a turkey-induced coma, I shared with you some thoughts on five ways email marketing is thriving in a “mocial” world.  Well, as we all well know “thriving” doesn’t come without its fair share of challenges or effort. So, in that vein, [...]

Tweet{lang: ‘en-GB’}The Email Marketing Council’s Legal Data & Best Practice (LD&BP) hub has been reviewing the current email marketing best practices document over the past few months, and the publication of a revised version is imminent. One of the things that the review process has identified is a need for more detailed guidance in certain [...]

Tweet{lang: ‘en-GB’}There’s no doubt there is a change afoot in the email marketing industry. Despite  all the best practice mantras (“must segment more”, “this year we won’t look like spammers”)  it is becoming plainly clear there is a divide growing between those who have stuck to their New Year resolutions and those who have not. [...]

Tweet{lang: ‘en-GB’}How do you decide on the test cell sample size for email splits tests? I’ve often seen discussion about it being important to get right, but seldom seen information on how to do that. If you’ve been waiting for an answer on how to pick test cell size then this post is for you. [...]

Tweet{lang: ‘en-GB’}Join us on June 15th, 6-8pm for the next in our Whitepaper events. At this evening event we are launching two new white papers by the DMA Email Marketing Council that will help you take your email marketing strategy to new heights, giving you valuable insights into how to test and segment your data. [...]

Tweet{lang: ‘en-GB’}As a well-known sceptic of the less email = more revenue theory, I have always found it puzzling and somewhat insulting that members of the anti-frequency brigade assume that anyone who follows my advice will by definition simultaneously shut down their brains and start sending 100’s of completely pointless, ugly emails containing terrible offers [...]

Tweet{lang: ‘en-GB’}Sat working in the sun with two five year olds, playing in the shade under the table I was sat on. I was intrigued about the conversation that happened. Link; “why are these Army men red and Yellow?” Sunny; “They are funny and would get killed very quickly, everyone knows Army men should be [...]