The innovative guys over at Litmus have extended their Fingerprint tool and added some pretty amazing email analytics to their tool. They tracked more than 4 million opens over hundreds of campaigns and found some interesting results. Out of those who opened the campaigns:
•On average, 51.1% of readers spend less than 2 seconds looking at [...]

You may recall last week we started looking at testing and my recommendation of ten mistakes to avoid. Well this week I am going to continue with this theme and look at the remaining 5 mistakes that we should all look to avoid with our testing.
However before we get started, lets take a second to [...]

A quick search on the Internet for “Email Marketing Test Results” brings back numerous case studies and reports detailing how businesses have improved the success of their email campaigns thanks to testing.  Nonetheless, I suspect that there are at least as many businesses that are yet to see the value of testing in their email [...]

Take part in Alchemy Worx’ Email Subject Line research project on what effect language – syntax, word choice & grammar etc. has on ROI? Share your subject line test results and get the white paper

The DMA are running a series of events around the email customer lifecycle. The latest on ‘conversion’ was so popular that even after finding a bigger venue the next one’s over half booked after just a week! If email marketing is your thing and you want to attend the next one then I’d get in [...]

  A/B split testing is an essential part of any marketer’s tool box and is particularly great for email because it’s quick and easy – however the temptation is to act on results too early.
Typically, A/B split testing is done by isolating two small groups of around 5% of your list and sending them two [...]