Tweet{lang: ‘en-GB’}In 2011 a study on how consumers interact with brands via email and social media was commissioned, which reminded me of the importance of digital marketers integrating their marketing channels effectively. Some key statistics were uncovered by the study, which marketers across Europe can capitalise on to interact and engage with their consumers within [...]

Tweet{lang: ‘en-GB’}The summer holidays are upon us; a time where people slow down and kick back, enjoying the (for the most part) warm evenings. For marketers, on the other hand, connecting to the customer on their leisure time is ideal for taking our messages to them in a personal fashion. The surge of social media [...]

Tweet{lang: ‘en-GB’}As a headline it would surely grab the attention. From Tuesday 6th April 2010 the Information Commissioner is now able to issue Monetary penalty notices up to £500,000 where companies persistently contravene the Data Protection Act. Statements such as “I am trying to raise awareness not revenue” from Chris Graham, the Information Commissioner, suggest the probability [...]

Tweet{lang: ‘en-GB’}Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether [...]

Tweet{lang: ‘en-GB’}For me research is like seminars and events; it’s an opportunity to see what others are thinking, check your understanding and often come away with new ideas. Most of the research I’ve come across recently seems to be collected from either email marketers (users) or service providers. Indeed the email marketing council’s research does [...]

Tweet{lang: ‘en-GB’}The DMA is currently conducting the 2009 Annual National Client Email Marketing Survey. The Survey, sponsored by Alchemy Worx, is undertaken by the Email Marketing Council and asks client marketers to provide a mixture of response rate data and attitudinal questions. When published, the Report, a companion to the National Email Benchmarking Report, will [...]

Tweet{lang: ‘en-GB’}Take the Email Marketing Survey.  Please take this quick survey to help our friends at Return Path benchmark perceptions among European email marketers.  Your answers will help to develop new products and training that help email marketers improve response and revenues.  The results will be shared with you. Survey:  http://bit.ly/gby6k

Tweet{lang: ‘en-GB’}Our friends over at the Email Marketing Council of the Online Marketing Summit, led by US-DMA/eec Vice Chair Stephanie Miller, are hosting a survey that should reveal some interesting data for us all.  Check out this 10-minute survey about moving from batch and blast to a lifecycle based email marketing approach. http://www.surveymonkey.com/s.aspx?sm=etxIrcvrdQ2CQ5bkdaVMFw_3d_3d Take the [...]