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Posted by Dela Quist on July 30, 2010

Are you make the most of dynamic content and personalisation?

Dela Quist

Dynamic content is a powerful tool to make your content relevant and valuable to your subscribers, by creating whole sections of HTML that are unique to each subscriber segment. But don’t overlook personalisation – a simple but often deceptively effective method of tailoring content.

Posted by Dela Quist on June 8, 2010

Help us find the secret of writing effective/engaging/compelling/successful subject lines

Dela Quist

Take part in Alchemy Worx’ Email Subject Line research project on what effect language – syntax, word choice & grammar etc. has on ROI? Share your subject line test results and get the white paper

Posted by Simone Barratt on May 5, 2010

Converting e-mail to in-store: how to engage across all channels

Simone Barratt

It will come as no surprise to the majority of those reading this that I fervently believe in the mutli-channel approach and the importance of tying in a retail marketing campaign through e-mail, the check-out, catalogues…basically at every step on the customer lifecycle.
The trouble is, many bricks and mortar retailers are still resisting the shift [...]

Posted by Margaret Farmakis on April 28, 2010

DMA Deliverability White Paper Outlines 10 Steps for Improving Inbox Placement

Margaret Farmakis

The DMA’s recently released Deliverability White Paper is full of relevant and useful information for any marketer who has experienced problems reaching the inbox. In fact, it’s likely that 15% of permission-based commercial email messages in Europe are being routed to the junk, bulk or spam folders or being blocked all together, according to Return [...]

Posted by Riaz Kanani on April 20, 2010

The future of email

Riaz Kanani

I recently saw the chart below from Morgan Stanley showing that social networks have now overtaken email in terms of usage and total users.
Now whilst the global number of users does not look very accurate (See Return Path’s post here for a good look at why); I think a useful takeaway is the upwards trend [...]

Posted by Stef Elliott on April 6, 2010

“Email marketing’s £500,000 Monetary Penalty”

Stef Elliott

As a headline it would surely grab the attention. From Tuesday 6th April 2010 the Information Commissioner is now able to issue Monetary penalty notices up to £500,000 where companies persistently contravene the Data Protection Act.
Statements such as “I am trying to raise awareness not revenue” from Chris Graham, the Information Commissioner, suggest the probability of such [...]

Posted by Marc Munier on March 19, 2010

Everybody needs a ‘Conversion’

The DMA are running a series of events around the email customer lifecycle. The latest on ‘conversion’ was so popular that even after finding a bigger venue the next one’s over half booked after just a week! If email marketing is your thing and you want to attend the next one then I’d get in [...]

Posted by Guy Hanson on February 8, 2010

The 9 Billion Names of Hotmail

Guy Hanson

 Many years ago, I read a short story by legendary Sci-Fi author Arthur C. Clarke called “The 9 Billion Names of God.” The story revolved around an order of Tibetan monks, who had determined that there were 9 Billion possible variations on how to write the name of God and, that once this task had [...]

 

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