Tweet{lang: ‘en-GB’} When May 22nd, 2012 8:30 AM   until   11:30 AM Where 15 Hatfields, London SE1 8DJ, United Kingdom Register Now The series is back for a third year and is a must for all email marketers looking to improve their ROI and explore the customer journey. Join us for breakfast on Tuesday 22 May and hear [...]

Tweet{lang: ‘en-GB’}Over the years I have implemented automated programs and experienced the extraordinary results they can deliver – from cost saving and improved engagement to higher customer satisfaction levels. However marketing automation magic cannot be conjured up through software alone, and I would argue that the magic is not in its ostensibly “fast and easy-to-implement” [...]

Tweet{lang: ‘en-GB’}Developing a good email marketing strategy can be a daunting task. To help you get some perspective, here are 3 key stages to keep you on track. Develop a customer centric communications strategy. I know this can be a bit of an overused statement, but to make the email channel work in the modern [...]

Tweet{lang: ‘en-GB’}How’s your email database doing? If it isn’t growing as fast as you would like, or worse, if it’s stagnant, it’s time to cast a wider net and look for subscribers in new places. Naturally, your homepage is the first place to start your quest. Sure, you probably have an opt-in invitation there already, [...]

Tweet{lang: ‘en-GB’}I’ve got to admit, I don’t like spam. Not just professionally, it really gets my goat personally as well. It’s not that I’m a particularly sensitive soul when it comes to email communications, but I just don’t like being sent stuff I haven’t asked for. Ok, I acknowledge that most of the downright illegal [...]

Tweet{lang: ‘en-GB’}A couple of weeks ago, before I flew to the States and entered into a turkey-induced coma, I shared with you some thoughts on five ways email marketing is thriving in a “mocial” world.  Well, as we all well know “thriving” doesn’t come without its fair share of challenges or effort. So, in that vein, [...]

Tweet{lang: ‘en-GB’}I’ve been hearing the phrase email cadence a lot lately and its sometimes been confused with frequency. So let’s look at how frequency and cadence differ and how to set them. Ring-ring If you’ve not heard a traditional UK phone ring it sounds like this That’s a rhythmic pattern of 0.4s ring, 0.2s silence, [...]

Tweet{lang: ‘en-GB’}One of the contentions that surround email marketing at the moment is the issue of when you retire an email address. Leading up to Christmas, when the heat is on, ambitious sales targets tempt even cautious marketers to push out the boat and send to everyone. If an email list is causing deliverability issues, [...]