Tweet{lang: ‘en-GB’} When May 22nd, 2012 8:30 AM   until   11:30 AM Where 15 Hatfields, London SE1 8DJ, United Kingdom Register Now The series is back for a third year and is a must for all email marketers looking to improve their ROI and explore the customer journey. Join us for breakfast on Tuesday 22 May and hear [...]

Tweet{lang: ‘en-GB’}Register now for this virtual summit and learn all about the latest trends and best practices in email marketing without leaving your desk! And it won’t cost you a penny/eurocent/dollarcent/…  The DMA is proud to be a sponsor of this, the very first edition of the International Email Marketing Summit. Not only will you be inspired [...]

Tweet{lang: ‘en-GB’}In this issue of Infobox, there’s a lot more to integrating social media and email than just dropping in a few “share to social” icons. Dave Chaffey of SmartInsights, comes up with some inspiring examples of channel integration from the likes of uSwitch and Mothercare. Dave Chaffey is among the speakers at a free, [...]

Tweet{lang: ‘en-GB’}Do you spend time writing and preparing content for your email newsletters, crafting your newsletter, hit send – and then check it off as a finished campaign?  If so, you are missing a big digital opportunity to reach beyond the inbox and use your content to draw attention to your company and attract new [...]

Tweet{lang: ‘en-GB’}In 2011 a study on how consumers interact with brands via email and social media was commissioned, which reminded me of the importance of digital marketers integrating their marketing channels effectively. Some key statistics were uncovered by the study, which marketers across Europe can capitalise on to interact and engage with their consumers within [...]

Tweet{lang: ‘en-GB’}If you have read or listened to any commentary on email marketing in the past two years, you have most certainly witnessed some version of the now-popular script I call, “In Defence of Email Marketing”. The decrees from on high have repetitively predicted the imminent decline, or worse yet, the eventual death of email [...]

Tweet{lang: ‘en-GB’}Already marketing by email, but need inspiration? This intermediate session will show you how to accelerate list growth by building on your existing email marketing programme  – and reach beyond the inbox to find new subscribers.     This breakfast briefing, sponsored by email marketing experts Silverpop, is the first in this series of four [...]

Tweet{lang: ‘en-GB’}Recent research from TNS revealed the number of mobile web users visiting social networking sites grew from 30% to 46% globally, highlighting that mobile phones are a crucial part of any social media activity, and will continue to do so (click here for press release). Just like Smartphone users ability to access their emails, [...]