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Posted by Denise Cox on January 31, 2012

Getting the most out of your newsletter content

Denise Cox

Tweet{lang: ‘en-GB’}Do you spend time writing and preparing content for your email newsletters, crafting your newsletter, hit send – and then check it off as a finished campaign?  If so, you are missing a big digital opportunity to reach beyond the inbox and use your content to draw attention to your company and attract new [...]

Posted by Simon Bowker on November 23, 2011

How consumers interact with brands via email and social media

Simon Bowker

Tweet{lang: ‘en-GB’}In 2011 a study on how consumers interact with brands via email and social media was commissioned, which reminded me of the importance of digital marketers integrating their marketing channels effectively. Some key statistics were uncovered by the study, which marketers across Europe can capitalise on to interact and engage with their consumers within [...]

Posted by Richard Evans on November 16, 2011

Five Ways Email is Thriving in a Mobile, Social and Local World

Richard Evans

Tweet{lang: ‘en-GB’}If you have read or listened to any commentary on email marketing in the past two years, you have most certainly witnessed some version of the now-popular script I call, “In Defence of Email Marketing”. The decrees from on high have repetitively predicted the imminent decline, or worse yet, the eventual death of email [...]

Posted by Kath Pay on May 6, 2011

Event: Email Customer Lifecycle – List Growth

Kath Pay

Tweet{lang: ‘en-GB’}Already marketing by email, but need inspiration? This intermediate session will show you how to accelerate list growth by building on your existing email marketing programme  – and reach beyond the inbox to find new subscribers.     This breakfast briefing, sponsored by email marketing experts Silverpop, is the first in this series of four [...]

Posted by Sian Brookes on May 3, 2011

Social Media and Mobile Integration – Making Interactivity even more important

Sian Brookes

Tweet{lang: ‘en-GB’}Recent research from TNS revealed the number of mobile web users visiting social networking sites grew from 30% to 46% globally, highlighting that mobile phones are a crucial part of any social media activity, and will continue to do so (click here for press release). Just like Smartphone users ability to access their emails, [...]

Posted by Margaret Farmakis on March 17, 2011

Give Your Emails Some Comic Relief

Margaret Farmakis

Tweet{lang: ‘en-GB’}In the spirit of Red Nose Day—fast approaching on Friday, 18th March—I’ve been thinking about what makes email funny. Other than two great cartoons (see below), which I have tacked to my office wall, I couldn’t really come up with much. Instead, I’d like to use this post to expound on a few ways [...]

Posted by Kath Pay on February 21, 2011

7 email marketing challenges for 2011| Video email returns | Pizza Express thinks outside the box

Kath Pay

Tweet{lang: ‘en-GB’}In this month’s Infobox: What are the challenges facing email marketers? We look at the latest trends and developments, including hotmail Active Views, Facebook messaging and the surge in mobile browsing. Video is making a comeback this year. Find out what this means for email marketing and how to use video successfully in your [...]

Posted by Denise Cox on February 17, 2011

New DMA UK Email Benchmark report

Denise Cox

Tweet{lang: ‘en-GB’}We’ve just released the latest in the DMA UK Email Marketing Council’s ongoing series of Benchmarking Reports. Two key findings: UK business’s are becoming more dependent on email to achieve their marketing goals, and there’s been a  huge shift towards social media integration with email. Here’s the full press release: 17 February, 2011 The latest [...]