I recently saw the chart below from Morgan Stanley showing that social networks have now overtaken email in terms of usage and total users.
Now whilst the global number of users does not look very accurate (See Return Path’s post here for a good look at why); I think a useful takeaway is the upwards trend [...]

Facebook has recently announced that businesses with applications on the social network will soon be able to ask users for their email address and permission to contact them directly:
“We’re excited to announce that you will soon have the ability to ask users for their primary Facebook email addresses, providing you with a direct channel to [...]

Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry’s second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels. Technological developments aside, what has been [...]

With another Royal Mail strike looming just as the busy shopping season gears up, it’s understandable for retailers to be in a bit of a panic. Having signed off months ago on glossy Christmas catalogues, marketing managers will be left wondering when customers will actually see the results of their hard work (and high printing costs). [...]

Last month the DMA and IAB held a joint Ready Steady Email event in Edinburgh. It's a great, hands-on event where the attendees get to form teams and create a pitch for an email marketing campaign for a fictional company 'My cuppa tea shirts'. Each team works out the aims and strategy of the campaign/s [...]

I have just read yet another prediction of the death of email. Mostly I just ignore them, but today’s eMarketer Daily with the subject line: 'Social Nets and Blogs More Popular Than E-Mails' is so shocking in its (mis)use of research and gratuitous brownnosing of social networking; that I felt forced to respond immediately.
The article [...]

If you're a user of Twitter, then please follow @dmaemc on twitter for all the latest blogs as well as additional updates.
We will also be using the hashtag #dmaemc
Other DMA EMC council members which you can follow are:
Skip Fidura: @skipfidura
Kath Pay: @kathpay
Denise Cox: @denisecox
Tink Taylor: @tinktaylor

Reading and hearing a lot about Twitter of late and not sure what all the fuss is about? Sure, there are some sceptics out there – but I believe that all the hype about Twitter will settle down at some stage (remember the RSS hype a couple of years ago and how it was supposedly going to replace email?) and find [...]