Tweet{lang: ‘en-GB’}If I had a pound for every time I’ve been asked about the death of email marketing, I’d be “on the cover of Forbes Magazine, smiling next to Oprah and the Queen” (to steal lyrics from the Travie McCoy/Bruno Mars song). Basically, I’d be a billionaire. Instead, I’m constantly coming up with new ways [...]

Tweet{lang: ‘en-GB’}Since 2007 I have been working with the DMA’s Email Marketing Council and specifically the Benchmarking Hub to produce the National Email Benchmarking Report.  The report surveys leading UK ESP’s to provide companies involved in email marketing with a reliable series of benchmarks to aid their planning and campaign management.  A whole host of [...]

Tweet{lang: ‘en-GB’}This week the European Email Vendor Features and Functions Guide is released. The second part of the two part guide that offers side-by-side comparison of in total 53 ESPs (email service providers) worldwide and the differences between email vendors is larger than expected. The first worldwide edition In a collaboration of Red Pill Email and Emailmonday, this [...]

Tweet{lang: ‘en-GB’} When Elizabeth Browning penned the immortal lines “How do I love thee ? Let me count the ways” in the mid-1800s, she had some fairly traditional answers in mind : “freely”, “purely”, and “with the breath, smiles and tears of all my life” provides you with the gist of what she was thinking. [...]

Tweet{lang: ‘en-GB’}Tips and Tricks to make your email marketing budget work harder and be more effective Thursday, 10th March 2011 3.30pm(UK) Email marketing is one of your most powerful online marketing tools. The Direct Marketing Association’s latest Benchmark Report found open and click rates for email campaigns seeing steady growth in 2010. But the rise [...]

Tweet{lang: ‘en-GB’}We’ve just released the latest in the DMA UK Email Marketing Council’s ongoing series of Benchmarking Reports. Two key findings: UK business’s are becoming more dependent on email to achieve their marketing goals, and there’s been a  huge shift towards social media integration with email. Here’s the full press release: 17 February, 2011 The latest [...]

After the email council has spent hours in the DMA offices at the monthly council meetings there is occasionally the need to move across the road to the pub where discussions (both email and non email related) can be quite interesting. One topic that came up is how quickly email marketing is still evolving. However it was also noted that some key fundamentals stay basically the same. The article below was first published in the DMA newsletters in 2008 (a million years ago in the land of digital) However nearly all the points still stand today.

Taken, as I have been of late to reading about the topic of language and linguistics I paused to think how the topic might relate to deliverability, often seen as a deeply technical subject. It is my hope that the metaphor of language may be useful to those that consider deliverability a deeply technical subject.