The innovative guys over at Litmus have extended their Fingerprint tool and added some pretty amazing email analytics to their tool. They tracked more than 4 million opens over hundreds of campaigns and found some interesting results. Out of those who opened the campaigns:
•On average, 51.1% of readers spend less than 2 seconds looking at [...]

Take part in Alchemy Worx’ Email Subject Line research project on what effect language – syntax, word choice & grammar etc. has on ROI? Share your subject line test results and get the white paper

The DMA’s recently released Deliverability White Paper is full of relevant and useful information for any marketer who has experienced problems reaching the inbox. In fact, it’s likely that 15% of permission-based commercial email messages in Europe are being routed to the junk, bulk or spam folders or being blocked all together, according to Return [...]

In December we conducted our Annual E-Mail Attitudes Research to establish how general consumer attitudes to email have changed in the last year. We expected to see change in email perception, especially given the growing feeling that control of content is the entitlement of the masses, however, what we received back from the research was [...]

When done correctly, email surveys are an easy and cost-effective way to gather information that you can use to inform the content of future mailings, make business decisions and build stronger relations with customers. But if not handled correctly the results can be very disappointing – and even return inaccurate data.
I’ve come across an excellent [...]

While the date has yet to be set for the forthcoming general election, all political parties are gearing up to campaign in what promises to be the most closely contested general election in years.
As the Obama presidential campaign in 2008 showed, the difference between winning and losing could come down to which candidate operates the [...]

Whilst everyone is full of excitement around the New Year and making predictions for 2010 I’d like to take time and ponder the DMA National Client Email Marketing Report (free for DMA members) that came out late in 2009.

Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether or [...]