Tweet{lang: ‘en-GB’}Due to the exponential growth of communication our day to day lives have become saturated with marketing messages. This makes it now so more important than ever for brands to create engaging, relevant email marketing strategies. Consumers are much more likely to shop online or send an email rather than use the phone. Therefore [...]

Tweet{lang: ‘en-GB’}One of the contentions that surround email marketing at the moment is the issue of when you retire an email address. Leading up to Christmas, when the heat is on, ambitious sales targets tempt even cautious marketers to push out the boat and send to everyone. If an email list is causing deliverability issues, [...]

Tweet{lang: ‘en-GB’} Marketers are confining themselves when thinking of campaigns as either email or social. I believe the two can work together very well. Marketers can use the push power and ‘share-ability’ of email to drive social networking efforts; and then take advantage of their expanding online fan base to capture new email subscribers. Once [...]

Tweet{lang: ‘en-GB’}There have been many announcements over the last few months regarding the various types of inbox filtering being deployed by various webmail clients. At first they look pretty harmless, with the rules that the ISP’s intend to use ranging from the ambiguous, to the algorithmic detail. If you take the metrics that Google claim [...]

Tweet{lang: ‘en-GB’}In this month’s Infobox: Kath Pay of DM Inbox looks at 8 opportunities that are often missed in email marketing and how you can make sure you miss nothing. Do you have doubts about your existing ESP partner? James Bunting of Communication Corp shows what you should be asking to make sure they are [...]

Tweet{lang: ‘en-GB’}I recently attended the DMA’s Email Customer Lifecycle Breakfast Briefing with sponsors Silverpop and came away with some refreshing ideas about how to grow email lists. Working in sponsorship, accessing a list/audience is one of the vital benefits within a sponsorship proposal. Most often, the audience has not opted in to receive 3rd party [...]

Tweet{lang: ‘en-GB’}Last Thursday I presented the DMA Upwardly Mobile Webinar about the consumer charge to mobile and the impact on email. The session considered: Statistics charting the speed of change The amount of email use on different mobile devices The email activity on mobile devices by time of day Three key areas to factor into [...]

Tweet{lang: ‘en-GB’}If you have an engaging email newsletter, it may provide a perfect platform to build a new revenue stream for your business. However, it is important to understand all the options in order to fully optimise these opportunities for your potential sponsors. In my last post ‘Email Newsletter Sponsorship: How to do it and [...]