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Posted by Dela Quist on July 30, 2010

Are you make the most of dynamic content and personalisation?

Dela Quist

Dynamic content is a powerful tool to make your content relevant and valuable to your subscribers, by creating whole sections of HTML that are unique to each subscriber segment. But don’t overlook personalisation – a simple but often deceptively effective method of tailoring content.

Posted by Kath Pay on March 8, 2010

Infobox March 2010: Why Good Email Gets Marked as Bad

Kath Pay

While the date has yet to be set for the forthcoming general election, all political parties are gearing up to campaign in what promises to be the most closely contested general election in years.
As the Obama presidential campaign in 2008 showed, the difference between winning and losing could come down to which candidate operates the [...]

Posted by Kath Pay on January 20, 2010

Infobox January 2010 | The three T’s – Tailored, Targeted, Timely

Kath Pay

Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry’s second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels. Technological developments aside, what has been [...]

Posted by Kath Pay on November 5, 2009

Infobox November 09 | The postal strike – good or bad news for email marketing?

Kath Pay

Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether or [...]

Posted by Dela Quist on November 4, 2009

The secret power of the unopened email

Dela Quist

Popular opinion states that an unopened email means your subscriber is disengaged and uninterested in making a purchase – we disagree. Unopened email communications have a tangible impact on brand awareness and can lead to purchase activity across all channels.
How? That’s the subject of an article in published the latest edition of Email-Worx our weekly [...]

Posted by Dela Quist on November 2, 2009

A/B email split testing: good things come to those who wait

Dela Quist

  A/B split testing is an essential part of any marketer’s tool box and is particularly great for email because it’s quick and easy – however the temptation is to act on results too early.
Typically, A/B split testing is done by isolating two small groups of around 5% of your list and sending them two [...]

Posted by Kath Pay on September 3, 2009

September Infobox: How often can you send to your email base before they unsubscribe or disengage?

Kath Pay

Greetings and welcome to September’s Infobox. In this back-to-school issue, we give you the lowdown on the latest research into consumers’ tolerance of frequent marketing emails; whether or not personalisation of the subject line speaks to recipients; the benefits of going beyond best practice and the influence of ISPs on deliverability; and for our members [...]

Posted by Kath Pay on August 6, 2009

August Infobox: Christmas in August: How will your email programme stand out from the competition this year?

Kath Pay

Once again, Infobox is packed with some great articles. This month we take a look at how to make your email campaign stand out from the competition this Christmas; a new way of thinking about the consumer purchasing cycle; triggered messages in action; and for our members we present a checklist for creating the perfect [...]

 

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