Tweet{lang: ‘en-GB’}Do you spend time writing and preparing content for your email newsletters, crafting your newsletter, hit send – and then check it off as a finished campaign?  If so, you are missing a big digital opportunity to reach beyond the inbox and use your content to draw attention to your company and attract new [...]

Tweet{lang: ‘en-GB’}If we open an email it doesn’t necessarily mean we’re engaging with the message or the brand. That’s why it takes more than open and click rates to measure subscriber engagement, as Dr David Chaffey points out. As the year draws to a close, James Bunting does a spot of crystal ball gazing for us [...]

Tweet{lang: ‘en-GB’}As an email marketer, I’ve come to expect the unexpected. Something as arbitrary as the colour of a CTA button can boost your conversion rates. In this issue of Infobox, expert commentator Mark Brownlow helps you squeeze more out of an A/B subject line test, by testing other elements within your email. Guy Hanson [...]

Tweet{lang: ‘en-GB’}Due to the exponential growth of communication our day to day lives have become saturated with marketing messages. This makes it now so more important than ever for brands to create engaging, relevant email marketing strategies. Consumers are much more likely to shop online or send an email rather than use the phone. Therefore [...]

Tweet{lang: ‘en-GB’}One of the contentions that surround email marketing at the moment is the issue of when you retire an email address. Leading up to Christmas, when the heat is on, ambitious sales targets tempt even cautious marketers to push out the boat and send to everyone. If an email list is causing deliverability issues, [...]

Tweet{lang: ‘en-GB’} Marketers are confining themselves when thinking of campaigns as either email or social. I believe the two can work together very well. Marketers can use the push power and ‘share-ability’ of email to drive social networking efforts; and then take advantage of their expanding online fan base to capture new email subscribers. Once [...]

Tweet{lang: ‘en-GB’}There have been many announcements over the last few months regarding the various types of inbox filtering being deployed by various webmail clients. At first they look pretty harmless, with the rules that the ISP’s intend to use ranging from the ambiguous, to the algorithmic detail. If you take the metrics that Google claim [...]

Tweet{lang: ‘en-GB’}In this month’s Infobox: Kath Pay of DM Inbox looks at 8 opportunities that are often missed in email marketing and how you can make sure you miss nothing. Do you have doubts about your existing ESP partner? James Bunting of Communication Corp shows what you should be asking to make sure they are [...]