Tweet{lang: ‘en-GB’}Following on from yesterday’s review of 2010, I thought it would be interesting to see which posts caught people’s eye and garnered the most visits to this corner of the email marketing world in 2010. So without further ado, the top post of 2010 was: Email best practice is dead, long live best practice [...]

Tweet{lang: ‘en-GB’}With the new year upon us, I always find it interesting to pause and look back on what happened in 2010 – it was a big year in email marketing. We saw major changes to the inbox with Microsoft and Yahoo changing the way people can see their inbox thanks to filters which show [...]

Tweet{lang: ‘en-GB’}On Monday Facebook introduced new communication channels for its users – including the offering of a @facebook.com email address. How will this affect email marketing? Here’s a round up of articles: Return Path: “10 Ways for Email Marketers to Survive Facebook Messages“ Mark Brownlow: “Actually, Facebook changes everything (and nothing)” Dave Chaffey: “5 Implications [...]

Tweet{lang: ‘en-GB’}In this month’s Infobox: • Mark Brownlow of Email Marketing Reports considers when it’s time to change the design and format of emails • Jonathan Burston of CACI explains why, in the build up to the festive season, that it pays to remember that customers are for life – not just for Christmas • [...]

Tweet{lang: ‘en-GB’}Very sadly our colleague David Hughes passed away during the night of October 19th. David was a very talented and well known digital marketer and trainer. He was a friend to his clients, colleagues and students and touched all who knew him with his witty sense of humour and kindness. We’ve set up a [...]

Tweet{lang: ‘en-GB’}In this month’s Infobox: Alchemy Worx’s Dela Quist considers email’s strengths over social media Simone Barratt of e-Dialog International explains how to instil customer loyalty through better communication Acxiom’s Matt Simons states why we should like BabyCentre.co.uk’s campaign For DMA members only, we publish the Retail Email Guide to the Holiday Season We’d also [...]

Tweet{lang: ‘en-GB’}Como, Italy – Cortina D’Amprezzo, Italy Our commitment to waging the War on Spam, and raising money for charity along the way, was severely put to the test on day three of the Scally Rally 2010. For those of you who’ve yet to catch my first two blogs, I’ve taken to the open roads [...]

Tweet{lang: ‘en-GB’}Basel, Switzerland – Como, Italy Day two of my epic journey across Europe to raise money for charity and perform my tour of duty in waging the War on Spam in the name of email marketing best practice commenced with an inauspicious start. Waking early, my fellow Spam Busters from Pure 360 and I [...]