Tweet{lang: ‘en-GB’}Google recently announced it is to close the long running Google Friends newsletter. Launching in 1998, whilst Google was still on Stanford’s servers it has been delivered monthly. That is until now. From next month, the newsletter will cease to exist because subscriber numbers had stalled. But a wider look at Google suggests it [...]

Tweet{lang: ‘en-GB’}If I had a pound for every time I’ve been asked about the death of email marketing, I’d be “on the cover of Forbes Magazine, smiling next to Oprah and the Queen” (to steal lyrics from the Travie McCoy/Bruno Mars song). Basically, I’d be a billionaire. Instead, I’m constantly coming up with new ways [...]

Tweet{lang: ‘en-GB’}This week the European Email Vendor Features and Functions Guide is released. The second part of the two part guide that offers side-by-side comparison of in total 53 ESPs (email service providers) worldwide and the differences between email vendors is larger than expected. The first worldwide edition In a collaboration of Red Pill Email and Emailmonday, this [...]

Tweet{lang: ‘en-GB’}The DMA, is very proud to be a Media Partner with The Fusion Marketing Experience and is offering a 30% discount on the registration price. Fusion stands for integrated, international and connected, like in fusion cuisine. With the taglines of ‘The New Marketing Cuisine’ or ‘How to cook up value for today’s gourmet customer’, Fusion Marketing [...]

Tweet{lang: ‘en-GB’}In this month’s Infobox: What are the challenges facing email marketers? We look at the latest trends and developments, including hotmail Active Views, Facebook messaging and the surge in mobile browsing. Video is making a comeback this year. Find out what this means for email marketing and how to use video successfully in your [...]

After the email council has spent hours in the DMA offices at the monthly council meetings there is occasionally the need to move across the road to the pub where discussions (both email and non email related) can be quite interesting. One topic that came up is how quickly email marketing is still evolving. However it was also noted that some key fundamentals stay basically the same. The article below was first published in the DMA newsletters in 2008 (a million years ago in the land of digital) However nearly all the points still stand today.

Tweet{lang: ‘en-GB’}The industry is rocking with the news that Goodmail, an email accreditation service, has announced they are ceasing operations giving their clients one week’s notice. This involves the uneviable task of changing IP addreses and possibly having to warm up new ones. Goodmail was in negotiations with Symantec but was unable to close the [...]

Tweet{lang: ‘en-GB’}Amazon released yesterday its new email service. For a miniscule USD 10c per thousand you can send your email marketing emails via Amazon’s sending infrastructure. Is it that easy? I hear you ask…No it isn’t. In fact it isn’t a service aimed for the regular small to medium business. Essentially what they are offering is [...]