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Posted by Margaret Farmakis on April 28, 2010

DMA Deliverability White Paper Outlines 10 Steps for Improving Inbox Placement

Margaret Farmakis

The DMA’s recently released Deliverability White Paper is full of relevant and useful information for any marketer who has experienced problems reaching the inbox. In fact, it’s likely that 15% of permission-based commercial email messages in Europe are being routed to the junk, bulk or spam folders or being blocked all together, according to Return [...]

Posted by Stef Elliott on April 6, 2010

“Email marketing’s £500,000 Monetary Penalty”

Stef Elliott

As a headline it would surely grab the attention. From Tuesday 6th April 2010 the Information Commissioner is now able to issue Monetary penalty notices up to £500,000 where companies persistently contravene the Data Protection Act.
Statements such as “I am trying to raise awareness not revenue” from Chris Graham, the Information Commissioner, suggest the probability of such [...]

Posted by Kath Pay on March 8, 2010

Infobox March 2010: Why Good Email Gets Marked as Bad

Kath Pay

While the date has yet to be set for the forthcoming general election, all political parties are gearing up to campaign in what promises to be the most closely contested general election in years.
As the Obama presidential campaign in 2008 showed, the difference between winning and losing could come down to which candidate operates the [...]

Posted by Kath Pay on January 20, 2010

Infobox January 2010 | The three T’s – Tailored, Targeted, Timely

Kath Pay

Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry’s second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels. Technological developments aside, what has been [...]

Posted by Dela Quist on November 4, 2009

The secret power of the unopened email

Dela Quist

Popular opinion states that an unopened email means your subscriber is disengaged and uninterested in making a purchase – we disagree. Unopened email communications have a tangible impact on brand awareness and can lead to purchase activity across all channels.
How? That’s the subject of an article in published the latest edition of Email-Worx our weekly [...]

Posted by Jackie Fast on

Christmas Gifts to Grow Your List

Jackie Fast

In many cases, businesses earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year combined!
Although the busy period may start in late November, customers are already starting to think about what to buy well in advance. Email is a great way to remind them about products and services [...]

Posted by Tink Taylor on February 17, 2009

Lycos.co.uk closed on Feb 15th 2009

Tink Taylor

The email portal of lycos.co.uk closed on Sunday. For many email marketers the impact is likely to be minimal, although all those who have recipients with Lycos email addresses will now lose contact with these users, as no other ISP has stepped forward to take on the accounts.
My advice to marketers who want to [...]

 

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