Tweet{lang: ‘en-GB’}There is still a lot of debate as to whether open tracking is or should be covered under the revised Privacy and Electronic Communications Regulations. In my last blog post, Open Tracking and the New Cookie Law, I shared the thinking of the Email Marketing Council and put forth an argument as to why [...]

Tweet{lang: ‘en-GB’}There has been a lot of talk in the email industry about whether open tracking falls under the category of “similar technology.” Let’s be clear right from the off: we cannot answer this question – only the Information Commissioner can answer this question definitively.  What I can do is analyse what we know so [...]

Tweet{lang: ‘en-GB’}I’ve got to admit, I don’t like spam. Not just professionally, it really gets my goat personally as well. It’s not that I’m a particularly sensitive soul when it comes to email communications, but I just don’t like being sent stuff I haven’t asked for. Ok, I acknowledge that most of the downright illegal [...]

Tweet{lang: ‘en-GB’}The Online Trust Alliance (OTA) has just released a Security by Design Framework which includes a  set of security best practices aimed at organisations that run “interactive messaging ecosystems”. The eight-page framework document was created in response to recent high profile data breaches. Spearheaded by the OTA, it includes input from  industry organisations, service [...]

Tweet{lang: ‘en-GB’}Virgin Blue has been fined AUD $100,000 for breaching the Australian Spam Act 2003, by continuing to send to recipients who have opted out. Over an 18 month investigation, it was found that in a 2 month period alone, they sent emails to 10,000 recipients who had previously opted out. Virgin Blue state the [...]

I know spam when I see it and this is the problem with the word. In general it is used to describe an unwanted email, but I think going forward we need to be much more precise in what we call spam.

Tweet{lang: ‘en-GB’}Here’s a question to pose to anyone who still thinks social media will bring about the death of email. If that statement were true, then why are social media companies increasingly focused on improving their email deliverability? The answer of course is that email is essential for the growth and profitability of social networks. [...]

Tweet{lang: ‘en-GB’}March 2010: Legal firm Osborne Clarke reports on a verdict in Germany in which the CEO of a travel company was personally responsible to ensure that each individual on a database of email addresses had explicitly given his prior consent to receiving marketing emails. Osborne Clarke reports that this new legal assessment will lead [...]