March 2010: Legal firm Osborne Clarke reports on a verdict in Germany in which the CEO of a travel company was personally responsible to ensure that each individual on a database of email addresses had explicitly given his prior consent to receiving marketing emails. Osborne Clarke reports that this new legal assessment will lead to [...]

Yesterday I attended the Privacy session at the Email Insider Summit in Florida.
One of the key points that I took away from this presentation was an offshoot of a point raised by Return Path’s Tom Bartel. Now we all know that in order to comply with legislation we need to publish our Privacy Policy [...]

I was asked an interesting question this week in an interview for an Australian Publication, Marketing Magazine. They asked: "In your opinion, has the tightening of laws and regulations around email marketing been beneficial or detrimental to the industry? Why?"
Hmmm…where to begin? I believe it has been totally beneficial – but not for the reasons [...]