Tweet{lang: ‘en-GB’}I’ve got to admit, I don’t like spam. Not just professionally, it really gets my goat personally as well. It’s not that I’m a particularly sensitive soul when it comes to email communications, but I just don’t like being sent stuff I haven’t asked for. Ok, I acknowledge that most of the downright illegal [...]

Tweet{lang: ‘en-GB’}The Online Trust Alliance (OTA) has just released a Security by Design Framework which includes a  set of security best practices aimed at organisations that run “interactive messaging ecosystems”. The eight-page framework document was created in response to recent high profile data breaches. Spearheaded by the OTA, it includes input from  industry organisations, service [...]

Tweet{lang: ‘en-GB’}Virgin Blue has been fined AUD $100,000 for breaching the Australian Spam Act 2003, by continuing to send to recipients who have opted out. Over an 18 month investigation, it was found that in a 2 month period alone, they sent emails to 10,000 recipients who had previously opted out. Virgin Blue state the [...]

I know spam when I see it and this is the problem with the word. In general it is used to describe an unwanted email, but I think going forward we need to be much more precise in what we call spam.

Tweet{lang: ‘en-GB’}Here’s a question to pose to anyone who still thinks social media will bring about the death of email. If that statement were true, then why are social media companies increasingly focused on improving their email deliverability? The answer of course is that email is essential for the growth and profitability of social networks. [...]

Tweet{lang: ‘en-GB’}March 2010: Legal firm Osborne Clarke reports on a verdict in Germany in which the CEO of a travel company was personally responsible to ensure that each individual on a database of email addresses had explicitly given his prior consent to receiving marketing emails. Osborne Clarke reports that this new legal assessment will lead [...]

Tweet{lang: ‘en-GB’}Yesterday I attended the Privacy session at the Email Insider Summit in Florida. One of the key points that I took away from this presentation was an offshoot of a point raised by Return Path’s Tom Bartel. Now we all know that in order to comply with legislation we need to publish our Privacy [...]

Tweet{lang: ‘en-GB’}I was asked an interesting question this week in an interview for an Australian Publication, Marketing Magazine. They asked: "In your opinion, has the tightening of laws and regulations around email marketing been beneficial or detrimental to the industry? Why?" Hmmm…where to begin? I believe it has been totally beneficial – but not for [...]