Tweet{lang: ‘en-GB’}We all talk about the power of email marketing, but it really comes home to roost where you’re on the end of a bad experience. Let me set the scene. With summer on the way I decided to buy some plants for my garden. I chose a company I’d never bought from before but [...]

Tweet{lang: ‘en-GB’} The wintry weather has given us all plenty of un-expected “down-time”, whether waiting in hope on snowy station platforms or huddled around an open fire with our families. Rather than succumb to the clutches of Cabin Fever I have been thinking about the “big wins” that treating customers differently delivers email marketers. With that [...]

Tweet{lang: ‘en-GB’}When the lead goes cold – what to do with inactive e-mail segments The festive season is here again and the ‘inbox’ is bursting with invitations and enticing offers from a wide variety of email marketers.  As the number of shopping days diminish and the pace of life, for the consumer, intensifies the easy [...]

Tweet{lang: ‘en-GB’}Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether [...]

Tweet{lang: ‘en-GB’}Popular opinion states that an unopened email means your subscriber is disengaged and uninterested in making a purchase – we disagree. Unopened email communications have a tangible impact on brand awareness and can lead to purchase activity across all channels. How? That’s the subject of an article in published the latest edition of Email-Worx [...]

Tweet{lang: ‘en-GB’}In many cases, businesses earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year combined! Although the busy period may start in late November, customers are already starting to think about what to buy well in advance. Email is a great way to remind them about products [...]

Tweet{lang: ‘en-GB’}Picture the scene, 5 single girls, several empty bottles of wine and a conversation which has predominantly been about men and a distinct lack of. The problem is not meeting guys but meeting the right ones. What we need to do, is segment the available and target the ones we are really interested in. [...]

Tweet{lang: ‘en-GB’}As these difficult trading conditions continue many organisations are looking at ways to reduce their direct marketing costs without adversely affecting sales.  One quick win has been trying to migrate customers from expensive off-line channels to cheaper on-line ones; speaking to people through email, at about half a pence a message, is a more [...]