Tweet{lang: ‘en-GB’}Over the years I have implemented automated programs and experienced the extraordinary results they can deliver – from cost saving and improved engagement to higher customer satisfaction levels. However marketing automation magic cannot be conjured up through software alone, and I would argue that the magic is not in its ostensibly “fast and easy-to-implement” [...]

Tweet{lang: ‘en-GB’}There’s no doubt there is a change afoot in the email marketing industry. Despite  all the best practice mantras (“must segment more”, “this year we won’t look like spammers”)  it is becoming plainly clear there is a divide growing between those who have stuck to their New Year resolutions and those who have not. [...]

Tweet{lang: ‘en-GB’}Football Manager, Kevin Keegan can (but doesn’t) claim to be a better manager than Bill Shankley based upon Management Win statistics.  (Shankly won 49.95% of his games as manager, while Keegan won 50.47% ). In a Digital world the volume and range of numbers can be used by Marketers in a variety of ways. If [...]

Tweet{lang: ‘en-GB’}As a well-known sceptic of the less email = more revenue theory, I have always found it puzzling and somewhat insulting that members of the anti-frequency brigade assume that anyone who follows my advice will by definition simultaneously shut down their brains and start sending 100’s of completely pointless, ugly emails containing terrible offers [...]

Tweet{lang: ‘en-GB’}If I had a pound for every time I’ve been asked about the death of email marketing, I’d be “on the cover of Forbes Magazine, smiling next to Oprah and the Queen” (to steal lyrics from the Travie McCoy/Bruno Mars song). Basically, I’d be a billionaire. Instead, I’m constantly coming up with new ways [...]

Tweet{lang: ‘en-GB’}In September’s Infobox: I examine the coming of age of ‘socialised’ emails Return Path’s Richard Gibson looks at email marketers’ differing attitudes towards deliverability Guy Hanson of The Database Group spells out why email personalisation matters Riaz Kanani of Lyris passes his verdict on Groupon’s daily email campaign To read the full September Infobox, [...]

Tweet{lang: ‘en-GB’}Tomorrow Gmail will be launching its new Gmail Priority Inbox – where it sorts your emails for you and prioritises your emails based on what you read and what you reply to. Gmail has always had a very intelligent spam filter which you can teach so it learns what you consider to be jnk [...]

Tweet{lang: ‘en-GB’}Email errors can be  a turnoff – don’t let mistakes affect your response Even in the age of textspeak, instant messaging and social media chitchat, people still care about quality control in communications of an even slightly more formal nature. They may write “lol” and “CU tonite @ 8” on facebook or their mobile, [...]