In September’s Infobox:
 
 

I examine the coming of age of ‘socialised’ emails
Return Path’s Richard Gibson looks at email marketers’ differing attitudes towards deliverability
Guy Hanson of The Database Group spells out why email personalisation matters
Riaz Kanani of Lyris passes his verdict on Groupon’s daily email campaign

To read the full September Infobox, click here

Tomorrow Gmail will be launching its new Gmail Priority Inbox – where it sorts your emails for you and prioritises your emails based on what you read and what you reply to.
Gmail has always had a very intelligent spam filter which you can teach so it learns what you consider to be jnk and what [...]

Email errors can be  a turnoff – don’t let mistakes affect your response
Even in the age of textspeak, instant messaging and social media chitchat, people still care about quality control in communications of an even slightly more formal nature. They may write “lol” and “CU tonite @ 8” on facebook or their mobile, but they [...]

One of the more unlikely celebrities to emerge from the recently completed football World Cup was Paul the Octopus. For those of you who are unaware of the background to this story, Paul lives in an aquarium in Germany, and has become an expert predictor of the results of the matches that feature Germany ( [...]

We all talk about the power of email marketing, but it really comes home to roost where you’re on the end of a bad experience.
Let me set the scene. With summer on the way I decided to buy some plants for my garden. I chose a company I’d never bought from before but had the [...]

I recently saw the chart below from Morgan Stanley showing that social networks have now overtaken email in terms of usage and total users.
Now whilst the global number of users does not look very accurate (See Return Path’s post here for a good look at why); I think a useful takeaway is the upwards trend [...]

While the date has yet to be set for the forthcoming general election, all political parties are gearing up to campaign in what promises to be the most closely contested general election in years.
As the Obama presidential campaign in 2008 showed, the difference between winning and losing could come down to which candidate operates the [...]

Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry’s second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels. Technological developments aside, what has been [...]