Tweet{lang: ‘en-GB’}On Tuesday 22nd November the DMA held its final breakfast seminar in the Email Customer Lifecycle Series, this time focussing on Win-Back. With over 80 delegates the seminar hosted keynotes from sponsors eDialog and a casestudy from Screwfix, as well as presentations from Tim Watson, Gianfranco Cuzziol and James Beauchamp. Customer Win-Back – Protecting [...]

Tweet{lang: ‘en-GB’}There are plenty of useful resources out there for learning about email marketing and you can read them to your heart’s content but sometimes, there’s no better way to learn than to get out there and get your hands dirty. But, rather than taking risks and pushing the envelope with your own monthly newsletter, [...]

Tweet{lang: ‘en-GB’}Join the DMA Email Marketing Council on November 22nd 2011, for the final breakfast seminar in our four-part Email Customer Lifecycle series at 15 Hatfields in London (map). In this series we have looked at list growth, conversion, retention and in this final seminar, sponsored by e-Dialog, we are concentrating on win-back. Register Now [...]

Tweet{lang: ‘en-GB’}On Thursday 6th October, the DMA hosts an event to mark the release of the DMA’s Email Tracking Study which asks consumers their views on the emails marketers are sending them and more. It is an invaluable insight into the state of the email marketing channel and let me tell you, the results this [...]

Tweet{lang: ‘en-GB’}Sponsorship is a fantastic way for email marketers to stand out from their competitors. If done strategically, sponsorship can not only generate significant leads, but can also provide a platform to showcase expertise and present client testimonials. In such a small market, sponsorship can be one of the most cost-effective ways to differentiate an [...]

Tweet{lang: ‘en-GB’}Last Tuesday the DMA Email Marketing Council held their third breakfast seminar in the popular four-part Customer Lifecycle series. The key topics were engagement and retention, with over 80 delegates the seminar programme hosted keynotes from sponsors Epsilon and case studies from Opodo and Hilton, as well as ‘How to’ presentations from Kath Pay [...]

Tweet{lang: ‘en-GB’}Join us on September 20th, 2011 8:30  – 11.30am, for the third Breakfast Seminar in our four-part Lifecycle series, where we’re looking at List Growth, Conversion, Retention and Win-Back. Retention: Creating great conversations and winning loyalty Discover the best techniques for building loyal customers and increasing engagement with your database at this event, sponsored by email marketing [...]

Tweet{lang: ‘en-GB’}Join us for the second Breakfast Seminar in our four-part Lifcycle series, where we’re looking at List Growth, Conversion, Retention and Win-Back. Conversion: Create customers and advocates using email marketing Discover the best techniques for creating advocates and customers at this event, sponsored by email marketing experts Silverpop. Experts will show you how leveraging triggered [...]