The DMA are running a series of events around the email customer lifecycle. The latest on ‘conversion’ was so popular that even after finding a bigger venue the next one’s over half booked after just a week! If email marketing is your thing and you want to attend the next one then I’d get in [...]

In this month’s issue of Infobox, Stephanie Miller addresses some of the reasons why good email gets marked as bad.  Even the most respected brands have some email message blocked by the spam filters – in fact, about 15 to 20% of permission-based, legitimate email marketing never reaches the inbox*.
The ISPs like Yahoo!, Gmail, T-Online, Orange [...]

While the date has yet to be set for the forthcoming general election, all political parties are gearing up to campaign in what promises to be the most closely contested general election in years.
As the Obama presidential campaign in 2008 showed, the difference between winning and losing could come down to which candidate operates the [...]

Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry’s second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels. Technological developments aside, what has been [...]

Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether or [...]

In many cases, businesses earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year combined!
Although the busy period may start in late November, customers are already starting to think about what to buy well in advance. Email is a great way to remind them about products and services [...]

Part one in a four-part series
This series of events is designed for marketers looking for information about how to take their email programmes to the next level – from ordinary to extraordinary. Explore the different stages in the customer lifecycle and learn how to improve your ROI.

Part one: List growth, 10 November 2009
Growing [...]

The nature of the B2B buyer is fundamentally changing.  And the impact will forever re-align the roles of sales and marketing team members.  This underlies the topic I am going to be covering in my presentation and panel on Thursday at the DMA’s B2B engagement marketing event in London.
It’s also a topic at the core [...]