Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry’s second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels. Technological developments aside, what has been [...]

Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether or [...]

In many cases, businesses earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year combined!
Although the busy period may start in late November, customers are already starting to think about what to buy well in advance. Email is a great way to remind them about products and services [...]

Part one in a four-part series
This series of events is designed for marketers looking for information about how to take their email programmes to the next level – from ordinary to extraordinary. Explore the different stages in the customer lifecycle and learn how to improve your ROI.

Part one: List growth, 10 November 2009
Growing [...]

By Adam Needles
The nature of the B2B buyer is fundamentally changing.  And the impact will forever re-align the roles of sales and marketing team members.  This underlies the topic I am going to be covering in my presentation and panel on Thursday at the DMA’s B2B engagement marketing event in London.
It’s also a topic at [...]

Upcoming Email Marketing Events
B2B engagement email marketing
DMA Email Marketing one day Conference
Business marketers often face even more daunting challenges than consumer marketers and B2B buyers have more information power than ever.
What are the implications for marketers seeking to generate new leads and drive greater engagement with prospects?
Right now companies are under more pressure than ever. [...]

Exploding the Digital Myth: 2 half day events
In the ever changing digital landscape the importance of an effective creative digital campaign has brought about the need to converge different digital channels to creatively deliver relevant digital campaigns to the target consumer. At this event, find out how to weave the newest fads and various aspects [...]

Are Customers Getting Too Much Email?
Join us for an interactive panel, chaired by the DMA Email Marketing Council on the first day of Inbox/Outbox.
A DMA Email Marketing Council interactive panel, exploring the effects of recession on email marketing.As marketeers are often pressured into sending more email, some pressing questions occur:
- What will be the impact [...]