In September’s Infobox:
 
 

I examine the coming of age of ‘socialised’ emails
Return Path’s Richard Gibson looks at email marketers’ differing attitudes towards deliverability
Guy Hanson of The Database Group spells out why email personalisation matters
Riaz Kanani of Lyris passes his verdict on Groupon’s daily email campaign

To read the full September Infobox, click here

With Google’s new Priority Inbox Gmail feature being released to users over the next week or so, the landscape for email marketers just changed.
The cute video Google has put together (see it here), nicely shows the different levels of emails users can receive – spam, marketing emails and emails from friends and family (at around [...]

Email errors can be  a turnoff – don’t let mistakes affect your response
Even in the age of textspeak, instant messaging and social media chitchat, people still care about quality control in communications of an even slightly more formal nature. They may write “lol” and “CU tonite @ 8” on facebook or their mobile, but they [...]

Here’s a question to pose to anyone who still thinks social media will bring about the death of email. If that statement were true, then why are social media companies increasingly focused on improving their email deliverability?
The answer of course is that email is essential for the growth and profitability of social networks. In fact, [...]

The plot of the science fiction film ‘Inception ‘centres on the interesting concept of planting ideas in the dreams of the unwitting dreamer, the objective being that so that when the ‘dreamer’ awakens the idea is freshly planted in the subconscious.

The DMA’s recently released Deliverability White Paper is full of relevant and useful information for any marketer who has experienced problems reaching the inbox. In fact, it’s likely that 15% of permission-based commercial email messages in Europe are being routed to the junk, bulk or spam folders or being blocked all together, according to Return [...]

In this month’s issue of Infobox, Stephanie Miller addresses some of the reasons why good email gets marked as bad.  Even the most respected brands have some email message blocked by the spam filters – in fact, about 15 to 20% of permission-based, legitimate email marketing never reaches the inbox*.
The ISPs like Yahoo!, Gmail, T-Online, Orange [...]

While the date has yet to be set for the forthcoming general election, all political parties are gearing up to campaign in what promises to be the most closely contested general election in years.
As the Obama presidential campaign in 2008 showed, the difference between winning and losing could come down to which candidate operates the [...]