Tweet{lang: ‘en-GB’}Email subscriber engagement is increasingly important as a determinant of inbox placement and positioning. For email marketers, the challenge is to identify drivers of positive engagement, and applying that knowledge to create campaigns that their subscribers consider informational, educational, or amusing. Success is being measured by important new metrics such as “retrieved from spam”, [...]

Tweet{lang: ‘en-GB’}Register now for this virtual summit and learn all about the latest trends and best practices in email marketing without leaving your desk! And it won’t cost you a penny/eurocent/dollarcent/…  The DMA is proud to be a sponsor of this, the very first edition of the International Email Marketing Summit. Not only will you be inspired [...]

Tweet{lang: ‘en-GB’}In this issue of Infobox, there’s a lot more to integrating social media and email than just dropping in a few “share to social” icons. Dave Chaffey of SmartInsights, comes up with some inspiring examples of channel integration from the likes of uSwitch and Mothercare. Dave Chaffey is among the speakers at a free, [...]

Tweet{lang: ‘en-GB’}It’ll surprise no-one to hear that smartphones and mobile devices are changing the way we receive email. Research suggests 63% of women and 71% of men access email services on their mobile device. But it’s important to remember this isn’t just a platform used on the bus or in shops. There’s just as much [...]

Tweet{lang: ‘en-GB’}Register for this event Attend this breakfast briefing at the trendy Hospital Club to hear the latest findings of the DMA/Return Path email deliverability white paper. You will learn about the changing trends in deliverability that email marketers need to be aware of, plus hear practical recommendations and best practices on how to deal [...]

Tweet{lang: ‘en-GB’}I think most marketers have heard about email authentication and the use of Domain Keys Identified Mail (DKIM) and the Sender Policy Framework (SPF). If your using an email service provider then its likely that they will handle the authentication for you and you don’t need to worry. But why do emails need to [...]

Tweet{lang: ‘en-GB’}Developing a good email marketing strategy can be a daunting task. To help you get some perspective, here are 3 key stages to keep you on track. Develop a customer centric communications strategy. I know this can be a bit of an overused statement, but to make the email channel work in the modern [...]

Tweet{lang: ‘en-GB’}The Email Marketing Council’s Legal Data & Best Practice (LD&BP) hub has been reviewing the current email marketing best practices document over the past few months, and the publication of a revised version is imminent. One of the things that the review process has identified is a need for more detailed guidance in certain [...]