Tweet{lang: ‘en-GB’}There’s no doubt there is a change afoot in the email marketing industry. Despite  all the best practice mantras (“must segment more”, “this year we won’t look like spammers”)  it is becoming plainly clear there is a divide growing between those who have stuck to their New Year resolutions and those who have not. [...]

Tweet{lang: ‘en-GB’}Due to exceptionally good feedback in 2010, the Email Marketing Council decided to re-run the Email Customer Lifecycle series albeit with different speakers, case studies and content. So whilst the overall concept remains the same the content is completely different. In case you have never been to one of these events before the format [...]

Tweet{lang: ‘en-GB’}Frameworks have been used to structure thinking, people and process effectively in many different industries. I created the email hierarchy of needs framework to help breakdown email marketing into distinct key elements and have found it helpful when working with clients on their email marketing programmes. Its inspired in part by Maslow’s hierarchy of [...]

Tweet{lang: ‘en-GB’}Join us on June 15th, 6-8pm for the next in our Whitepaper events. At this evening event we are launching two new white papers by the DMA Email Marketing Council that will help you take your email marketing strategy to new heights, giving you valuable insights into how to test and segment your data. [...]

Tweet{lang: ‘en-GB’}In this second part of tips for successful preference centre’s I explore what data should be collected and discuss the potential benefits and pitfalls of using modeling to help drive relevant communication. 6. Start simple and Get the Basics, Then Ask Detailed Information When brands require more than three or four preferences, separate opt-in [...]

Tweet{lang: ‘en-GB’}Long term sustainable email programs need to be relevant to their audience or else consumers will be less inclined to interact or even cut off communications altogether. The need for relevance becomes even greater when the email program is a core part of a true multichannel engagement strategy, but how do you know what [...]

Tweet{lang: ‘en-GB’}I’m often asked about the right frequency to mail an email list and the risks involved in getting it wrong. I’m not surprised really. As a revenue driving channel, email seems to be going from strength to strength; It also seems to be gaining extra points now and as media attribution modelling is becoming [...]

Tweet{lang: ‘en-GB’}Already marketing by email, but need inspiration? This intermediate session will show you how to accelerate list growth by building on your existing email marketing programme  – and reach beyond the inbox to find new subscribers.     This breakfast briefing, sponsored by email marketing experts Silverpop, is the first in this series of four [...]