Dynamic content is a powerful tool to make your content relevant and valuable to your subscribers, by creating whole sections of HTML that are unique to each subscriber segment. But don’t overlook personalisation – a simple but often deceptively effective method of tailoring content.

I’m always on the look out for examples of good practice in email marketing. So when I visited my local Makro cash & carry store to top up the office coffee and biscuit supplies, I was pleased to find an in store campaign to grow email subscribers.
In this post I’m looking at what Makro did [...]

It will come as no surprise to the majority of those reading this that I fervently believe in the mutli-channel approach and the importance of tying in a retail marketing campaign through e-mail, the check-out, catalogues…basically at every step on the customer lifecycle.
The trouble is, many bricks and mortar retailers are still resisting the shift [...]

Its common sense, don’t make it hard for customers to do what you want them to do. Yet that’s what I see happening all too often with online forms. They are not always as helpful and friendly as they could be. After all, nobody likes filling in forms, nobody starts their day hoping for opportunities [...]

As a headline it would surely grab the attention. From Tuesday 6th April 2010 the Information Commissioner is now able to issue Monetary penalty notices up to £500,000 where companies persistently contravene the Data Protection Act.
Statements such as “I am trying to raise awareness not revenue” from Chris Graham, the Information Commissioner, suggest the probability of such [...]

 Many years ago, I read a short story by legendary Sci-Fi author Arthur C. Clarke called “The 9 Billion Names of God.” The story revolved around an order of Tibetan monks, who had determined that there were 9 Billion possible variations on how to write the name of God and, that once this task had [...]

When the lead goes cold – what to do with inactive e-mail segments

The festive season is here again and the ‘inbox’ is bursting with invitations and enticing offers from a wide variety of email marketers.  As the number of shopping days diminish and the pace of life, for the consumer, intensifies the easy option for [...]

Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether or [...]