Tweet{lang: ‘en-GB’}Register now for this virtual summit and learn all about the latest trends and best practices in email marketing without leaving your desk! And it won’t cost you a penny/eurocent/dollarcent/…  The DMA is proud to be a sponsor of this, the very first edition of the International Email Marketing Summit. Not only will you be inspired [...]

Tweet{lang: ‘en-GB’}Developing a good email marketing strategy can be a daunting task. To help you get some perspective, here are 3 key stages to keep you on track. Develop a customer centric communications strategy. I know this can be a bit of an overused statement, but to make the email channel work in the modern [...]

Tweet{lang: ‘en-GB’}How’s your email database doing? If it isn’t growing as fast as you would like, or worse, if it’s stagnant, it’s time to cast a wider net and look for subscribers in new places. Naturally, your homepage is the first place to start your quest. Sure, you probably have an opt-in invitation there already, [...]

Tweet{lang: ‘en-GB’}I’ve got to admit, I don’t like spam. Not just professionally, it really gets my goat personally as well. It’s not that I’m a particularly sensitive soul when it comes to email communications, but I just don’t like being sent stuff I haven’t asked for. Ok, I acknowledge that most of the downright illegal [...]

Tweet{lang: ‘en-GB’}The Email Marketing Council’s Legal Data & Best Practice (LD&BP) hub has been reviewing the current email marketing best practices document over the past few months, and the publication of a revised version is imminent. One of the things that the review process has identified is a need for more detailed guidance in certain [...]

Tweet{lang: ‘en-GB’}One of the contentions that surround email marketing at the moment is the issue of when you retire an email address. Leading up to Christmas, when the heat is on, ambitious sales targets tempt even cautious marketers to push out the boat and send to everyone. If an email list is causing deliverability issues, [...]

Tweet{lang: ‘en-GB’}Driving home last night, I saw a dead badger on the roadside, and I started ruminating on similarities between dead badgers and email marketing programs ! Not so much from the perspective of being a bit flat, somewhat run down, or showing the first signs of decay ( although all of those are potentially [...]

Tweet{lang: ‘en-GB’}Morrison’s have just finished running one of the best promotions I have seen. For those of you who missed it, it basically involved going shopping and for every £30 you spent you received a pack of Disney top trump cards. They also added in bonus products that when you purchased them you got an [...]