Many years ago, I read a short story by legendary Sci-Fi author Arthur C. Clarke called “The 9 Billion Names of God.” The story revolved around an order of Tibetan monks, who had determined that there were 9 Billion possible variations on how to write the name of God and, that once this task had [...]

When the lead goes cold – what to do with inactive e-mail segments

The festive season is here again and the ‘inbox’ is bursting with invitations and enticing offers from a wide variety of email marketers.  As the number of shopping days diminish and the pace of life, for the consumer, intensifies the easy option for [...]

Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether or [...]

In many cases, businesses earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year combined!
Although the busy period may start in late November, customers are already starting to think about what to buy well in advance. Email is a great way to remind them about products and services [...]

Part one in a four-part series
This series of events is designed for marketers looking for information about how to take their email programmes to the next level – from ordinary to extraordinary. Explore the different stages in the customer lifecycle and learn how to improve your ROI.

Part one: List growth, 10 November 2009
Growing [...]

I have just returned from a fantastic holiday, in which I enjoyed a tremendous road trip up the west coast of the USA. It is the first time I have travelled across the pacific as a consumer rather than on business for several years. This really opened my eyes to how much more focus is [...]

The benefit of partnerships (in the business sense) can be huge, however, they can also be a disaster if gotten wrong (but affecting many more people than when personal relationships are not suited).
Today I received an email from a company that provides a service for buying and selling houses telling me all about having laser [...]

Picture the scene, 5 single girls, several empty bottles of wine and a conversation which has predominantly been about men and a distinct lack of. The problem is not meeting guys but meeting the right ones. What we need to do, is segment the available and target the ones we are really interested in. A [...]