Tweet{lang: ‘en-GB’}The Email Marketing Council’s Legal Data & Best Practice (LD&BP) hub has been reviewing the current email marketing best practices document over the past few months, and the publication of a revised version is imminent. One of the things that the review process has identified is a need for more detailed guidance in certain [...]

Tweet{lang: ‘en-GB’}Email marketers talk *a lot* about relevance and engagement. And rightly so. Email marketing, when done well, can deliver a personalised marketing message not achievable in any other medium. (No pressure, right?!?) But, as we all banter about personalisation, segmentation and targeting, we are too often failing to send the right signal to recipients. [...]

Tweet{lang: ‘en-GB’}In this month’s Infobox: Kath Pay of DM Inbox looks at 8 opportunities that are often missed in email marketing and how you can make sure you miss nothing. Do you have doubts about your existing ESP partner? James Bunting of Communication Corp shows what you should be asking to make sure they are [...]

Tweet{lang: ‘en-GB’}Sat working in the sun with two five year olds, playing in the shade under the table I was sat on. I was intrigued about the conversation that happened. Link; “why are these Army men red and Yellow?” Sunny; “They are funny and would get killed very quickly, everyone knows Army men should be [...]

Tweet{lang: ‘en-GB’}Last Thursday I presented the DMA Upwardly Mobile Webinar about the consumer charge to mobile and the impact on email. The session considered: Statistics charting the speed of change The amount of email use on different mobile devices The email activity on mobile devices by time of day Three key areas to factor into [...]

Tweet{lang: ‘en-GB’}It’s not often that anything to do with car road tax excites me but I quite like the fact that 2 weeks before your road tax expires a letter plops through the door with a nice little reminder about how much you need to pay for 6 or 12 months and a unique number [...]

Tweet{lang: ‘en-GB’}With addicted like behaviour millions of people are every day feverishly checking their inbox to get their fix of the latest offers. There is clearly a huge appetite for daily deals and the question is how to take advantage of this opportunity. Let’s look at what makes the Groupon daily ‘fix‘ work. Groupon, the [...]

Tweet{lang: ‘en-GB’}In the spirit of Red Nose Day—fast approaching on Friday, 18th March—I’ve been thinking about what makes email funny. Other than two great cartoons (see below), which I have tacked to my office wall, I couldn’t really come up with much. Instead, I’d like to use this post to expound on a few ways [...]