Tweet{lang: ‘en-GB’}Register now for this virtual summit and learn all about the latest trends and best practices in email marketing without leaving your desk! And it won’t cost you a penny/eurocent/dollarcent/…  The DMA is proud to be a sponsor of this, the very first edition of the International Email Marketing Summit. Not only will you be inspired [...]

Tweet{lang: ‘en-GB’}As an email marketing consultant working with clients to improve the performance of their email programs, I have spent a lot of time helping brands change the practices that negatively impact their inbox placement and response rates. While this is both challenging and interesting work, it’s also refreshing to shift focus and appreciate some [...]

Tweet{lang: ‘en-GB’}In the last quarter LinkedIn earned $33.3 million from Premium membership subscriptions. That’s 20% of LinkedIn revenues and its grown 87% in the last year. Persuading more of the 90% of free members to upgrade is a major revenue opportunity for LinkedIn. LinkedIn are using email to convert members, sending a free one month [...]

Tweet{lang: ‘en-GB’}In this issue of Infobox, there’s a lot more to integrating social media and email than just dropping in a few “share to social” icons. Dave Chaffey of SmartInsights, comes up with some inspiring examples of channel integration from the likes of uSwitch and Mothercare. Dave Chaffey is among the speakers at a free, [...]

Tweet{lang: ‘en-GB’}It’ll surprise no-one to hear that smartphones and mobile devices are changing the way we receive email. Research suggests 63% of women and 71% of men access email services on their mobile device. But it’s important to remember this isn’t just a platform used on the bus or in shops. There’s just as much [...]

Tweet{lang: ‘en-GB’}At the email evolution conference in Miami last year, Yahoo and Hotmail announced that they were looking at allowing dynamic content within an email. ISP’s are concerned about users leaving their site when they follow links in an email. The idea is that when a user clicks on a link they don’t leave the [...]

Tweet{lang: ‘en-GB’}A couple of weeks ago, before I flew to the States and entered into a turkey-induced coma, I shared with you some thoughts on five ways email marketing is thriving in a “mocial” world.  Well, as we all well know “thriving” doesn’t come without its fair share of challenges or effort. So, in that vein, [...]

Tweet{lang: ‘en-GB’}If we open an email it doesn’t necessarily mean we’re engaging with the message or the brand. That’s why it takes more than open and click rates to measure subscriber engagement, as Dr David Chaffey points out. As the year draws to a close, James Bunting does a spot of crystal ball gazing for us [...]