When the lead goes cold – what to do with inactive e-mail segments

The festive season is here again and the ‘inbox’ is bursting with invitations and enticing offers from a wide variety of email marketers.  As the number of shopping days diminish and the pace of life, for the consumer, intensifies the easy option for [...]

With another Royal Mail strike looming just as the busy shopping season gears up, it’s understandable for retailers to be in a bit of a panic. Having signed off months ago on glossy Christmas catalogues, marketing managers will be left wondering when customers will actually see the results of their hard work (and high printing costs). [...]

Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether or [...]

  A/B split testing is an essential part of any marketer’s tool box and is particularly great for email because it’s quick and easy – however the temptation is to act on results too early.
Typically, A/B split testing is done by isolating two small groups of around 5% of your list and sending them two [...]

Sometimes its the simple things well executed that bring the best results.  This is certainly true in email marketing where a strong proposition clearly communicated will bring rewards. As markets continue to bump along in these recessionary times I thought it may be good to look at one of my favourite examples of a great [...]

£9.11, £20, or at the risk of sounding like Bruce Forsyth – Higher / Lower? 
At the start of January 2009, an article that was published in Revolution magazine put the value of a permission based email at £20. This proposed a new updated value from the £9.11 put forward by the Direct Marketing Association (DMA) National Benchmarking [...]

At the DMA's 'The Practical Guide to Email Marketing' conference' earlier this week, Stephanie Miller from Return Path did a great presentation and briefly addressed the question should personalisation be used? Her findings were: Yes for UK subscribers, No for German subscribers and no for US subscribers as they find it spammy.
Last week Suretymail's, Ann [...]

How email personalisation played a part in a 21% increase in traveller numbers
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Just some examples of the recent [...]