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Posted by Simone Barratt on November 23, 2009

Is Dead really Dead?

Simone Barratt

When the lead goes cold – what to do with inactive e-mail segments

The festive season is here again and the ‘inbox’ is bursting with invitations and enticing offers from a wide variety of email marketers.  As the number of shopping days diminish and the pace of life, for the consumer, intensifies the easy option for [...]

Posted by Margaret farmakis on November 9, 2009

Email Never Goes on Strike: 4 Tips Guaranteed to Stuff Your Stocking

Margaret farmakis

With another Royal Mail strike looming just as the busy shopping season gears up, it’s understandable for retailers to be in a bit of a panic. Having signed off months ago on glossy Christmas catalogues, marketing managers will be left wondering when customers will actually see the results of their hard work (and high printing costs). [...]

Posted by Kath Pay on November 5, 2009

Infobox November 09 | The postal strike – good or bad news for email marketing?

Kath Pay

Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether or [...]

Posted by Dela Quist on November 2, 2009

A/B email split testing: good things come to those who wait

Dela Quist

  A/B split testing is an essential part of any marketer’s tool box and is particularly great for email because it’s quick and easy – however the temptation is to act on results too early.
Typically, A/B split testing is done by isolating two small groups of around 5% of your list and sending them two [...]

Posted by Chris Combemale on March 30, 2009

Email Marketing in a Recession

Chris Combemale

Sometimes its the simple things well executed that bring the best results.  This is certainly true in email marketing where a strong proposition clearly communicated will bring rewards. As markets continue to bump along in these recessionary times I thought it may be good to look at one of my favourite examples of a great [...]

Posted by Stef Elliott on January 26, 2009

“Email Equity” or “Spray & Pray”

Stef Elliott

£9.11, £20, or at the risk of sounding like Bruce Forsyth – Higher / Lower? 
At the start of January 2009, an article that was published in Revolution magazine put the value of a permission based email at £20. This proposed a new updated value from the £9.11 put forward by the Direct Marketing Association (DMA) National Benchmarking [...]

Posted by Kath Pay on November 6, 2008

Use of Personalisation in Subject Lines

Kath Pay

At the DMA's 'The Practical Guide to Email Marketing' conference' earlier this week, Stephanie Miller from Return Path did a great presentation and briefly addressed the question should personalisation be used? Her findings were: Yes for UK subscribers, No for German subscribers and no for US subscribers as they find it spammy.
Last week Suretymail's, Ann [...]

Posted by Chris Combemale on September 26, 2008

Getting Up Close and Personal With Eurostar

Chris Combemale

How email personalisation played a part in a 21% increase in traveller numbers
Would you like complementary laser eye surgery Chris?Win flights worth £1000 to Hong KongThank you for your order, here’s recommendations for your next visitNew job alerts matching your profileMr Combemale : Up to 25% off until 12th September
Just some examples of the recent [...]

 
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