Many years ago, I read a short story by legendary Sci-Fi author Arthur C. Clarke called “The 9 Billion Names of God.” The story revolved around an order of Tibetan monks, who had determined that there were 9 Billion possible variations on how to write the name of God and, that once this task had [...]

Whilst everyone is full of excitement around the New Year and making predictions for 2010 I’d like to take time and ponder the DMA National Client Email Marketing Report (free for DMA members) that came out late in 2009.

Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry’s second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels. Technological developments aside, what has been [...]

 The wintry weather has given us all plenty of un-expected “down-time”, whether waiting in hope on snowy station platforms or huddled around an open fire with our families. Rather than succumb to the clutches of Cabin Fever I have been thinking about the “big wins” that treating customers differently delivers email marketers. With that in [...]

When the lead goes cold – what to do with inactive e-mail segments

The festive season is here again and the ‘inbox’ is bursting with invitations and enticing offers from a wide variety of email marketers.  As the number of shopping days diminish and the pace of life, for the consumer, intensifies the easy option for [...]

With another Royal Mail strike looming just as the busy shopping season gears up, it’s understandable for retailers to be in a bit of a panic. Having signed off months ago on glossy Christmas catalogues, marketing managers will be left wondering when customers will actually see the results of their hard work (and high printing costs). [...]

Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether or [...]

In many cases, businesses earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year combined!
Although the busy period may start in late November, customers are already starting to think about what to buy well in advance. Email is a great way to remind them about products and services [...]