Tweet{lang: ‘en-GB’} When May 22nd, 2012 8:30 AM   until   11:30 AM Where 15 Hatfields, London SE1 8DJ, United Kingdom Register Now The series is back for a third year and is a must for all email marketers looking to improve their ROI and explore the customer journey. Join us for breakfast on Tuesday 22 May and hear [...]

Tweet{lang: ‘en-GB’}Register now for this virtual summit and learn all about the latest trends and best practices in email marketing without leaving your desk! And it won’t cost you a penny/eurocent/dollarcent/…  The DMA is proud to be a sponsor of this, the very first edition of the International Email Marketing Summit. Not only will you be inspired [...]

Tweet{lang: ‘en-GB’}In the last quarter LinkedIn earned $33.3 million from Premium membership subscriptions. That’s 20% of LinkedIn revenues and its grown 87% in the last year. Persuading more of the 90% of free members to upgrade is a major revenue opportunity for LinkedIn. LinkedIn are using email to convert members, sending a free one month [...]

Tweet{lang: ‘en-GB’}In this issue of Infobox, there’s a lot more to integrating social media and email than just dropping in a few “share to social” icons. Dave Chaffey of SmartInsights, comes up with some inspiring examples of channel integration from the likes of uSwitch and Mothercare. Dave Chaffey is among the speakers at a free, [...]

Tweet{lang: ‘en-GB’}The advantages of learning by doing are well known. In fact, whether its learning to drive a car or conquer a language, you have to do in order to learn. Ready Steady Email is a hands’ on training workshop which is all about doing. It’s been my privilege to chair and facilitate most of [...]

Tweet{lang: ‘en-GB’}Over the years I have implemented automated programs and experienced the extraordinary results they can deliver – from cost saving and improved engagement to higher customer satisfaction levels. However marketing automation magic cannot be conjured up through software alone, and I would argue that the magic is not in its ostensibly “fast and easy-to-implement” [...]

Tweet{lang: ‘en-GB’}I think most marketers have heard about email authentication and the use of Domain Keys Identified Mail (DKIM) and the Sender Policy Framework (SPF). If your using an email service provider then its likely that they will handle the authentication for you and you don’t need to worry. But why do emails need to [...]

Tweet{lang: ‘en-GB’}Developing a good email marketing strategy can be a daunting task. To help you get some perspective, here are 3 key stages to keep you on track. Develop a customer centric communications strategy. I know this can be a bit of an overused statement, but to make the email channel work in the modern [...]