I recently returned from the US  where I enjoyed the San Francisco Giants Baseball team versus the Florida Marlins.  Since booking the tickets over the internet I’ve received over twenty varieties of emails from the Giants, the Major League baseball franchise and from various other Major League baseball teams in cities I have never visited. [...]

With Google’s new Priority Inbox Gmail feature being released to users over the next week or so, the landscape for email marketers just changed.
The cute video Google has put together (see it here), nicely shows the different levels of emails users can receive – spam, marketing emails and emails from friends and family (at around [...]

Email errors can be  a turnoff – don’t let mistakes affect your response
Even in the age of textspeak, instant messaging and social media chitchat, people still care about quality control in communications of an even slightly more formal nature. They may write “lol” and “CU tonite @ 8” on facebook or their mobile, but they [...]

Here’s a question to pose to anyone who still thinks social media will bring about the death of email. If that statement were true, then why are social media companies increasingly focused on improving their email deliverability?
The answer of course is that email is essential for the growth and profitability of social networks. In fact, [...]

Not following email best practice can be the right thing to do. We look at what makes best practice and why it should sometimes be ignored.

When it comes to using Social Media for marketing, the words “relationship” and “conversations” often come to mind. This is of course no different to the approach of the best email marketers. They understand the need to deliver content that builds a relationship and maintains engagement over time. In the same way that people can [...]

The plot of the science fiction film ‘Inception ‘centres on the interesting concept of planting ideas in the dreams of the unwitting dreamer, the objective being that so that when the ‘dreamer’ awakens the idea is freshly planted in the subconscious.

Dynamic content is a powerful tool to make your content relevant and valuable to your subscribers, by creating whole sections of HTML that are unique to each subscriber segment. But don’t overlook personalisation – a simple but often deceptively effective method of tailoring content.