Dynamic content is a powerful tool to make your content relevant and valuable to your subscribers, by creating whole sections of HTML that are unique to each subscriber segment. But don’t overlook personalisation – a simple but often deceptively effective method of tailoring content.

Tweet{lang: ‘en-GB’}Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry’s second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels. Technological developments aside, what has [...]

Tweet{lang: ‘en-GB’} The wintry weather has given us all plenty of un-expected “down-time”, whether waiting in hope on snowy station platforms or huddled around an open fire with our families. Rather than succumb to the clutches of Cabin Fever I have been thinking about the “big wins” that treating customers differently delivers email marketers. With that [...]

Tweet{lang: ‘en-GB’}When the lead goes cold – what to do with inactive e-mail segments The festive season is here again and the ‘inbox’ is bursting with invitations and enticing offers from a wide variety of email marketers.  As the number of shopping days diminish and the pace of life, for the consumer, intensifies the easy [...]

Tweet{lang: ‘en-GB’}Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether [...]

Tweet{lang: ‘en-GB’}In many cases, businesses earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year combined! Although the busy period may start in late November, customers are already starting to think about what to buy well in advance. Email is a great way to remind them about products [...]

Tweet{lang: ‘en-GB’}  A/B split testing is an essential part of any marketer’s tool box and is particularly great for email because it’s quick and easy – however the temptation is to act on results too early. Typically, A/B split testing is done by isolating two small groups of around 5% of your list and sending [...]

Tweet{lang: ‘en-GB’}Welcome to our third Anniversary of Infobox – yes, we are now three years old! To celebrate, we asked Mark Brownlow of Email Marketing Reports to write an article, ‘Three years on and still going strong’ which addresses all the changes and challenges which email has faced over the past three years. As part [...]