Tweet{lang: ‘en-GB’}There’s a famous proverb which suggests that to truly understand how people function, you should walk a mile in their shoes. I think this is something that applies to email marketing in a big way. To really be successful, marketers should put themselves in the shoes of their recipients. This will help understand what [...]

Tweet{lang: ‘en-GB’}Nielsen Norman’s Email Newsletter Usability Report is out. You can read the Executive Summary here. Some of the key findings are as follows: Email newsletters invoke more emotional responses from users than websites. 69% of users said they look forward to receiving at least one newsletter Most said newsletters had become part of their routine Many users [...]

Tweet{lang: ‘en-GB’}This week I have watched with interest as one of my colleagues on the Email Marketing Council asked a discussion board about innovation in email.  So far the group has remained fairly quiet. So when it came to writing this blog piece I thought I would challenge myself to come up with some innovative ideas [...]

Tweet{lang: ‘en-GB’}If you are an SME B2B, or communicate with this sector, you’ll want to attend this DMA UK event. The report will be launched and available to attendees. (Findings include “marketing by email is now a firm favourite”). UK SME Tracking Study Launch, London, Wednesday, 24 November, 5.30pm – 8.30pm You are cordially invited [...]

Tweet{lang: ‘en-GB’}Email errors can be  a turnoff – don’t let mistakes affect your response Even in the age of textspeak, instant messaging and social media chitchat, people still care about quality control in communications of an even slightly more formal nature. They may write “lol” and “CU tonite @ 8” on facebook or their mobile, [...]

Dynamic content is a powerful tool to make your content relevant and valuable to your subscribers, by creating whole sections of HTML that are unique to each subscriber segment. But don’t overlook personalisation – a simple but often deceptively effective method of tailoring content.

Tweet{lang: ‘en-GB’}Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry’s second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels. Technological developments aside, what has [...]

Tweet{lang: ‘en-GB’} The wintry weather has given us all plenty of un-expected “down-time”, whether waiting in hope on snowy station platforms or huddled around an open fire with our families. Rather than succumb to the clutches of Cabin Fever I have been thinking about the “big wins” that treating customers differently delivers email marketers. With that [...]