Tweet{lang: ‘en-GB’}Register now for this virtual summit and learn all about the latest trends and best practices in email marketing without leaving your desk! And it won’t cost you a penny/eurocent/dollarcent/…  The DMA is proud to be a sponsor of this, the very first edition of the International Email Marketing Summit. Not only will you be inspired [...]

Tweet{lang: ‘en-GB’}Over the years I have implemented automated programs and experienced the extraordinary results they can deliver – from cost saving and improved engagement to higher customer satisfaction levels. However marketing automation magic cannot be conjured up through software alone, and I would argue that the magic is not in its ostensibly “fast and easy-to-implement” [...]

Tweet{lang: ‘en-GB’}Developing a good email marketing strategy can be a daunting task. To help you get some perspective, here are 3 key stages to keep you on track. Develop a customer centric communications strategy. I know this can be a bit of an overused statement, but to make the email channel work in the modern [...]

Tweet{lang: ‘en-GB’}There’s a famous proverb which suggests that to truly understand how people function, you should walk a mile in their shoes. I think this is something that applies to email marketing in a big way. To really be successful, marketers should put themselves in the shoes of their recipients. This will help understand what [...]

Tweet{lang: ‘en-GB’}Nielsen Norman’s Email Newsletter Usability Report is out. You can read the Executive Summary here. Some of the key findings are as follows: Email newsletters invoke more emotional responses from users than websites. 69% of users said they look forward to receiving at least one newsletter Most said newsletters had become part of their routine Many users [...]

Tweet{lang: ‘en-GB’}This week I have watched with interest as one of my colleagues on the Email Marketing Council asked a discussion board about innovation in email.  So far the group has remained fairly quiet. So when it came to writing this blog piece I thought I would challenge myself to come up with some innovative ideas [...]

Tweet{lang: ‘en-GB’}If you are an SME B2B, or communicate with this sector, you’ll want to attend this DMA UK event. The report will be launched and available to attendees. (Findings include “marketing by email is now a firm favourite”). UK SME Tracking Study Launch, London, Wednesday, 24 November, 5.30pm – 8.30pm You are cordially invited [...]

Tweet{lang: ‘en-GB’}Email errors can be  a turnoff – don’t let mistakes affect your response Even in the age of textspeak, instant messaging and social media chitchat, people still care about quality control in communications of an even slightly more formal nature. They may write “lol” and “CU tonite @ 8” on facebook or their mobile, [...]