Managing Director of dotMailer & Group Business Development Director dotDigital Group; Tink is one of the founding directors of the dotDigital Group PLC, formally Ellipsis Media Ltd, which was established in 1999 as a full-service digital marketing agency. With offices based in south London, central London and Manchester they drive site traffic and sales through strategy and design, providing smart, easy to use but sophisticated digital marketing products along with professional services.

Covering areas such as Search Engine Optimisation (www.dotSeo.co.uk), creative graphical design, strategy and implementation through dotAgency, email marketing through dotMailer, content management through dotEditor, and ecommerce solutions via dotCommerce, the dotDigital Group PLC is uniquely placed to provide the full circle digital marketing mix.

Tink is Managing Director of dotMailer, launched in 2000, designed to offer the features of a high-end email marketing system but with an intuitive easy to use front end. Tink has extensive experience in introducing the concepts of digital marketing to companies new to the field, as well as in servicing major brands such as the BBC, Shell, HP and Rank. Previously he had worked on the roll-out of global corporate CMS based intranets at IBM, giving him over thirteen years experience in interactive digital communications.

Tink speaks regularly in industry for not only the dotDigital Group, but also at events and tradeshows for the Direct Marketing Association and the Internet Advertising Bureau. His seminars are always well attended and received.

Tink joined the DMA’s Email Marketing Council in 2006 whilst working in the Deliverability Hub which produced the white page ‘How we Got Here and What Marketer’s Should do About It’. Tink also provided the Benchmarking Hub with an on-line survey application (formBuilder) enabling them to carry out their quarterly and annual benchmarking reports. Tink introduced Hotmail to the DMA’s Email Marketing Council as both parties look to form much closer relations with opportunities such as providing Key Note speakers at major events. Tink was instrumental in helping Hotmail bring the UK ESP community together at the deliverability seminar held at Microsoft.

Tink was re-elected to the council to serve another 3 years in March 2010 and remains Chairman of the DMA’s Partnership hub which promotes Email Marketing’s Best Practise where he has a remit of creating links with other industry bodies in the USA, UK and Europe.

Tink also sits on the IAB’s E-communications Council. As a result the IAB announced that it endorsed the DMA’s Best Practice Guidelines. In doing so the IAB and DMA formed a coalition which aims to raise industry standards and stimulate the positive development of email as an effective and respected marketing channel.

The IAB’s endorsement marks an important step towards establishing a consistent industry approach to email marketing standards and having Tink as a member of both councils was instrumental in bringing the two bodies together. 

Working with both the IAB and DMA Tink is one of the co-founders of the landmark joint event named Ready Steady Email, which is a hands-on email workshop designed to help delegates to understand and apply best practise.

Tink is available to speak at events, please contact him or dotMailer if you would like to invite him to your event.